Powering pan-European launches
Toshiba Tec is tapping into our electronics expertise to help launch their new products across Europe.
The European division of Toshiba Tec, operating under Toshiba Tec Germany Imaging Systems, has appointed Fox Agency to support the launch of new products across Europe.
With over 70 subsidiaries worldwide, Toshiba Tec is a household name that helps global customers transform the way they create, record, share, manage and display information. Now, Toshiba Tec have appointed us to support their pan-European launches with the development of product propositions, campaign strategies, messaging, creative concepts, campaign content and assets.
We’ve already supported Toshiba Tec in launching the revolutionary A-BRID platform across Europe, designed for the new series of next-gen industrial printers, including the A-BRID operating system and associated printer, scanning and labelling products.
The latest launch has been for the BX400 printer series, a new line of workhorse industrial printers that are a backbone of manufacturing and logistics workflows across the continent. Leading with “Unlock the power of labelling”, the campaign targets the logistics, manufacturing and retail segments with resonant, stand-out visuals inspired by the product and its use cases across these sectors. The campaign launched on 5th November and is running across email, LinkedIn, and physical and digital owned media channels.
Mandy Schnacke, Deputy Manager – Marketing Communication at Toshiba Tec Germany Imaging Systems said: “Fox Agency has a proven track record for delivering engaging, creative content to our business so it was a natural next step to work with them on a broader, integrated campaign. We were impressed with the outputs of our initial engagement so are excited to continue this collaboration.”
Ben Fox, Global CEO at Fox Agency, said: “Fox Agency has significant expertise in the electronics space, built over years of working with global brands in the sector. It’s therefore been a privilege to be able to deliver for Toshiba Tec, a household name whose product suite underpins so many areas of modern-day business. It’s a real strategic milestone for us. We’re looking forward to 2025 and building on the strong foundations our two teams have built over the past year.”
