Helping shape the future of connected retail
Strengthening SOLUM’s position across Europe in the retail technology market.
SOLUM has appointed Fox Agency as it’s lead European PR agency, supporting the company’s next phase of regional growth through integrated communications designed to increase awareness among retail and technology decision-makers.
Spun off from Samsung Electro-Mechanics in 2015, SOLUM has built a strong global reputation for helping retailers modernise in-store operations through connected technologies. Its portfolio spans Electronic Shelf Labels (ESL), e-paper displays, digital signage, sensing solutions and software platforms that connect pricing, promotions, product information and store data into a single ecosystem.
With retailers under increasing pressure to improve operational efficiency while delivering better customer experiences, demand for connected retail technology continues to grow across Europe. SOLUM is focused on strengthening its position across key markets and increasing awareness of how connected store technologies can help retailers respond more quickly to changing customer demands, improve pricing accuracy and unlock greater value from in-store data.
“We needed a partner that understands both the complexity of retail technology and the commercial priorities of modern retailers. Fox Agency stood out for its strategic thinking, B2B technology expertise and international reach,” said Changwan Kim, Head of Marketing Strategy, SOLUM Europe.
Through an integrated PR programme spanning key European markets, we’ll support these ambitions with thought leadership, strategic media engagement and campaigns designed to elevate SOLUM’s profile among retail and technology audiences. Working alongside the Worldwide Partners (WPI) network, we’ll combine sector expertise with local market knowledge to deliver campaigns that are both strategically aligned and locally relevant.
“SOLUM is helping redefine how technology works inside the store, from the shelf edge to wider digital touchpoints,” said Lottie West, Global Head of PR & Strategic Partnerships at Fox Agency. “We’re excited to help amplify the brand’s story across Europe and support its next phase of growth.”
