Xperience is everything
Project Management Lead, Will Greaves, shares why we make the experience of working with Fox Agency as transformative as the results.
A wise person once said “It’s never just about what you do, but the way you do it.”
…Probably. And if they didn’t coin such a phrase then they should’ve. Because as we all know in marketing, this is a lesson hard learned.
Creating opportunity in B2B tech is a wonderful but complex beast that requires deep understanding, a generous dose of good relationships, and persistent and close collaboration – both internally with your agency team and externally with clients and stakeholders.
To achieve this requires a way of working, a way of doing, a way of being that enables everyone to accomplish excellent things. At Fox Agency, this is something we truly believe in, and something that we’ve seen time and again add significant value.
We call this Xperience.
Because there’s nothing sexier than competency
What kind of experience are we talking about here? Heart-warming? Mind-blowing? Excellence-inducing? A totally organic one?
The ‘agency experience’ can often be filled with promises like this. Or perhaps ‘empty promises’ is a more accurate term. All talk, no trousers. A version of the truth, rather than the truth. And, really, who does this benefit? Certainly not clients or their businesses.
Instead, we’d like to talk about an experience that’s grown up. One that’s responsible. One that empowers consistency, visibility and opportunity. One that isn’t what you’d perhaps expect your agency partner to say, because clients are so used to being presented the magician’s act, rather than what’s behind the curtain.
But, ironically, it’s there where the real magic happens.
What this means in actual, practical terms
The Fox Agency Xperience doesn’t adopt a cookie-cutter approach because every client, project and relationship is different. But, what it does is cement collaborative rigour from the get-go, a workflow blueprint that everyone works into and gets more out of.
Why does this matter? Because it demonstrates a commitment and ownership of the journey. It allows clients to reassure their stakeholders, saying ‘this is what we’re doing and this is where we are’. It enables more space to add value because the little things have already been taken care of. It drives greater quality control, transparency, trust and, at the end of it all, outcomes.
This isn’t ground-breaking stuff. But it is damn hard to do well. And it’s why we’re investing time into doing it right. It’s also an approach that evolves with our clients and adapts to the changing landscape of the verticals we serve.
Success comes in the doing. “It’s not the destination, it’s the journey.” See, a wise person did say that!