MOVING MINDS
Shifting perspectives, shaping attitudes, making the complex compelling in B2B automotive marketing.
Facilitated by automotive specialists at Fox Agency, Moving Minds is the reset. The chance to take charge, drive change, share experiences and shift the marketing dial.
Automotive Playbook
MOVING MINDS
Drive the changes you’re looking for within B2B automotive marketing. Proven strategies and inspirational thinking for shifting perspectives, shaping attitudes and moving minds.
Automated Manufacturing
Automation within automotive is happening, at pace. Robot installations in the US automotive sector rose by more than 10% in 20241 and similar adoption rates are playing out across Europe. BMW is now automating 95% of its body-in-white production2 – a change that’s boosting efficiency for them by letting different vehicle architectures run down the same line.
But robots are only part of the story. So, where’s the real opportunity now?
Connected Vehicles
ADAS. Safety systems. Sensor fusion. Harnesses. Autonomous vehicle systems. Connectivity modules. Embedded systems. The language of connectivity is dense, and the legislation surrounding it even more challenging.
As component suppliers become system integrators, the goal shifts. It’s no longer just about explaining what a product does. It’s about holding brand credibility while making the complex simple.
Electrification
Europe recorded around 4.2 million EV sales in 20253, with UK plug-in hybrids the fastest-growing electrified segment in early 2026, up 47.3% year-on-year4. But it’s charging infrastructure and thermal management where the real story lies. As of April 2026, the UK’s public charging network stands at 119,080 chargers5. While significant, the network needs to add at least 300,000 public charge points by 2030 to meet government targets and support projected BEV volumes6.
The challenge of infrastructure growth is a challenge for marketing. But do you have the right strategies in place?
Design and Zonal Architecture
Vehicle design is becoming more integrated with smarter, connected systems built on simplified, zonal electronic architecture. This evolution is the reason that 45% of OEMs and suppliers globally now rank the software-defined vehicle transition as their single top strategic priority7. It’s a fundamental shift for a usually conservative industry, where monetization now continues after the sale: subscription features, over-the-air updates, features-on-demand.
But for all this, OEMs are still mid-transition. Volkswagen for instance only deployed its first China-developed zonal architecture into production vehicles earlier this year. And it’s not just manufacturers who are in a state of flux; marketers are also looking for a way forward.
Find out what automotive marketers like you are really thinking.
We’re asking leaders across B2B automotive marketing what’s really happening right now. The trends. The challenges. The tools and the tactics they’re using to cut through.
Share your thoughts with us and you’ll be the first to receive all the insights. One of you will also be gifted £500 as a thank you.
Automated Manufacturing: It’s happening, at pace
The automotive industry accounts for roughly 28–30% of industrial robot installations worldwide.8
Connected Vehicles: complexity with huge potential
€100–330 billion by 2035 – the European potential of software-defined vehicle add-ons.9
Design and Zonal Architecture: It’s become a key focus
45% of OEMs and suppliers globally rank the software-defined vehicle transition as their single top strategic priority.10
Electrification: Can delivery match ambition?
ACEA had forecast 60% of European batteries, from cars to trucks, would be made in Europe by 2027. The current estimate: just under 20%.11
1: International Federation of Robotics: Robot Installed in US Auto Industry Up by Double Digits
2: https://www.bmw-brilliance.cn
3: https://www.iea.org Global EV Outlook 2026. Trends in electric cars
4: SMMT: New car market starts year with growth but EV share falls
5: https://www.gov.uk Public electric vehicle charging infrastructure statistics: 1 April 2026
6: UK Parliament: Public charge points for electric vehicles
7: IoT Analytics: Software-Defined Vehicles (SDV) Adoption Report 2026
Let’s talk
Having partnered with OE and aftermarket brands for over 15 years, our market knowledge, technical know-how, and audience understanding means we can accelerate growth for global automotive suppliers and move minds within your business.
