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Accelerating Ambition, Unleashing a Global Brand

Going big for a transformational brand launch

THE STORY

Making Arcwide famous

Arcwide is a joint venture between global consultancy, BearingPoint and software vendor, IFS.

The brand combines BearingPoint’s world-leading technology consultancy, with IFS’ best-in-class cloud solutions, to realise business and technology transformation and value, fast.

But in a global community of big players, Arcwide needed to come out swinging. Fresh to the market, but backed by serious experience, we needed to land with a brand position and identity that packed a punch.

Enter Fox Agency.

THE SOLUTION

Impossible to ignore

We looked at the bigger picture to understand how to make Arcwide famous; exploring the strategy and positioning that would elevate the brand above the competition.

The need for transformational speed is paramount for global enterprise clients – ‘Accelerate ambition’ became Arcwide’s calling card.

With a positional and visual identity developed; how could we launch the brand on the global scene for maximum impact? The answer was an unforgettable presence at IFS Unleashed – an immersive, experiential global event for the IFS, technology, and business community.

Miami Beach beckoned – and, as a diamond sponsor with a high-impact stand and merchandise, tactical takeovers of pedicab taxis, keynote speakers, and a must-scribble interactive mural created live, Arcwide was able to own the conference floor whilst creating buzz online through supporting social activity.

How we did it

A culmination of strategic insight and impactful creative enabled us to deliver a standout global launch in style.

  • Strategic brand position
  • Visual concept and messaging
  • Event diamond sponsor with an outstanding presence, in real life and online, including:
  • High-impact booth and interactive experiences
  • Keynote speeches and sessions; presentation creation, narrative, and scripting
  • In-demand delegate merchandise
  • Tactical concepts and rollout that hit their mark
  • Content creation, live social support, and paid activity

As a diamond sponsor with a high-impact stand and merchandise, tactical takeovers of pedicab taxis, keynote speakers, and a must-scribble interactive mural created live, Arcwide was able to own the conference floor whilst creatinglasting buzz online through supporting social activity.

“Fox is an integral part of the team; the enthusiasm, professionalism, energy, can do attitude is just phenomenal.” Andy Green, COO, Arcwide