Making Arcwide famous
Arcwide is a joint venture between global consultancy, BearingPoint and software vendor, IFS.
The brand combines BearingPoint’s world-leading technology consultancy, with IFS’ best-in-class cloud solutions, to realise business and technology transformation and value, fast.
But in a global community of big players, Arcwide needed to come out swinging. Fresh to the market, but backed by serious experience, we needed to land with a brand position and identity that packed a punch.
Enter Fox Agency.
Impossible to ignore
We looked at the bigger picture to understand how to make Arcwide famous; exploring the strategy and positioning that would elevate the brand above the competition.
The need for transformational speed is paramount for global enterprise clients – ‘Accelerate ambition’ became Arcwide’s calling card.
With a positional and visual identity developed; how could we launch the brand on the global scene for maximum impact? The answer was an unforgettable presence at IFS Unleashed – an immersive, experiential global event for the IFS, technology, and business community.
Miami Beach beckoned – and, as a diamond sponsor with a high-impact stand and merchandise, tactical takeovers of pedicab taxis, keynote speakers, and a must-scribble interactive mural created live, Arcwide was able to own the conference floor whilst creating buzz online through supporting social activity.
How we did it
A culmination of strategic insight and impactful creative enabled us to deliver a standout global launch in style.
- Strategic brand position
- Visual concept and messaging
- Event diamond sponsor with an outstanding presence, in real life and online, including:
- High-impact booth and interactive experiences
- Keynote speeches and sessions; presentation creation, narrative, and scripting
- In-demand delegate merchandise
- Tactical concepts and rollout that hit their mark
- Content creation, live social support, and paid activity
As a diamond sponsor with a high-impact stand and merchandise, tactical takeovers of pedicab taxis, keynote speakers, and a must-scribble interactive mural created live, Arcwide was able to own the conference floor whilst creatinglasting buzz online through supporting social activity.
“Fox is an integral part of the team; the enthusiasm, professionalism, energy, can do attitude is just phenomenal.” Andy Green, COO, Arcwide