An unbreakable bond
Partnering for growth across global industry markets.
The challenge
tesa Industry, a German-owned, globally recognised brand in the complex world of adhesive solutions, has a worldwide reputation within industrial markets spanning automotive, electronics, print & paper, and beyond.
Evolving consumer needs are driving change across a world of global industry markets. Increased expectations for comfort, aesthetics, performance, connectivity, experience, reliability, and sustainability means manufacturers are demanding ever-more advanced solutions from suppliers and partners.
For supply chain partners like tesa, meeting evolving customer needs across multiple industries is a challenge requiring continuous research, development, and innovation.
Driving awareness and positioning as an expert, trusted partner across industries requires a dedication to thought leadership, strategic communications, and connecting with the right audiences where, and when, it matters.
Our solution
Reaching, engaging, and expanding relationships with tier 1s and OEMs across global industries as varied as EV battery manufacturing, connected vehicle interiors, appliance manufacturing, foldable devices, and ARVR device manufacturing requires an agency partner with deep knowledge and experience across global B2B industry markets.
Working in collaboration with tesa industry experts, we built the playbook for reaching, engaging, and building relationships with hard-to-reach audiences across niche B2B industries.
By developing industry-specific value propositions, creative themes and messaging frameworks, we’re able to connect with audiences using insight and language that resonates with ‘their worlds’. Multi-region, multi-channel campaign plans informed audience journeys and content and asset plans enabling global campaigns to be launched quickly and with consistency across all regions and industry verticals.
The outcomes
Over the course of 2 years, our team has supported tesa with the definition, development, and execution of 11 global and regionalised B2B industry campaigns.
Through our combined efforts, we have continued to support tesa in raising brand awareness and recognition across priority global industry markets.
Our industry-focused content has reached and driven engagement with hard-to-reach audiences; positioning tesa as industry experts, thought leaders, and innovation partners to global OEMs and supply chain partners.
Campaigns have generated demand, created interest in collaboration, and enabled sales conversations at a deeper level than was previously possible.
Our partnership has enabled tesa to expand its global market intelligence by increasing depth of knowledge within individual industries, building deeper relationships with a wider group of influencers and buyers across global OEMs.
