Going further, faster, beyond

Beyond Now – once a division of European management and technology consultancy, BearingPoint – appointed Fox Agency to support its journey to becoming a standalone, independent entity; realising its huge plans for global expansion.

An ecosystem orchestration and digital business platform provider to global Telco’s and CSPs, Beyond Now operates in a fast-developing market and needs an agency partner that is able (and willing) to operate with all the speed, agility, and clarity required to capture every opportunity. And it needed a brand worthy of its global ambitions too.

As with every truly great global tech brand, a clear proposition was paramount. So too were a compelling brand positioning and a big brand idea.

Working closely with key stakeholders and acting as both business and brand consultants, Fox Agency supported the transition to an independent business; leading its journey towards a new name, brand, and proposition to the market: Beyond Now.

It starts from a defined positioning of Further, Faster, Beyond Now. With this, the brand conveys clarity of vision, innovation, and speed to market; everything Beyond Now digital platforms enables for its global enterprise customers.

The brand lives through digital and social channels, thought leadership and wider branded content, virtual and in-person events, acquisition and nurturing programs and employer branding and talent acquisition campaigns.

Launched across Beyond Now’s global teams and external audiences in early 2022, the new brand name, vision and proposition and visual identity have gone down a storm. It instils a sense of excitement and confidence as the company embarks on its next stage as an ambitious, independent tech company.

Michel Harris, Head of Marketing for Beyond Now had some kind words:

“Our relaunch not only symbolises Beyond Now’s position as an independent technology company, but also our ambition to expand our customer’s horizons. Fox Agency is the perfect partner to illustrate our vision, and the team’s hard work has delivered amazing results and fantastic feedback internally.” 

Post-launch, Fox Agency will continue to drive opportunity for Beyond Now across its global vertical markets. Our team continues to help drive more awareness and further cement Beyond Now’s position as the world’s leading digital business platform provider; one that helps global enterprises seize opportunity, launch new business models, and go further, faster, beyond.