The background story
Formerly a division of European management and technology consultancy, BearingPoint, Beyond Now appointed Fox Agency to support its journey to becoming a standalone, independent entity, with huge plans for global expansion.
An ecosystem orchestration and digital business platform provider to global Telco’s and CSPs, Beyond Now operates in a fast-developing market and needs an agency partner that is able (and willing) to operate with all the speed, agility, and clarity required to capture every opportunity – and it needed a brand worthy of its global ambitions.
As with every truly great global tech brand, a clear proposition, a compelling brand positioning, and a big brand idea were paramount.
What did Fox Agency do?
Working closely with key stakeholders and acting as both business and brand consultants, Fox Agency supported the transition to an independent business, and led the journey towards a new name, brand, and proposition to the market: Beyond Now.
Starting from a defined positioning of Further, Faster, Beyond Now, the brand conveys clarity of vision, innovation, and speed to market – everything Beyond Now digital platforms enables for its global enterprise customers.
The brand lives through digital and social channels, thought leadership and wider branded content, virtual and in-person events, acquisition and nurturing programs and employer branding and talent acquisition campaigns.
It looked like nothing else in the market.
Launched across Beyond Now’s global teams and external audiences in early 2022, the new brand name, vision and proposition and visual identity have gone down a storm – instilling a sense of excitement and confidence as the company embarks on its next stage as an ambitious, independent tech company.
Michel Harris, Head of Marketing for Beyond Now had some kind words:
“Our relaunch not only symbolises Beyond Now’s position as an independent technology company, but also our ambition to expand our customer’s horizons. Fox Agency is the perfect partner to illustrate our vision, and the team’s hard work has delivered amazing results and fantastic feedback internally.”
Post-launch, Fox Agency will continue to drive opportunity for Beyond Now across its global vertical markets – driving awareness and further-cementing Beyond Now’s position as the world’s leading digital business platform provider – helping global enterprises seize opportunity, launch new business models, and go further, faster, beyond.