The story
A focus on new markets
With Sony’s industry-leading portfolio of digital imaging technology (including professional cameras, lenses and equipment and Sony SDK), the global brand has big ambitions for its Digital Imaging Business Solutions. With a new strategic-focus focused on achieving significant growth across European B2B markets.
Enter Fox Agency.
The solution
Picture perfect content
Our approach is to capture the attention and imagination of key European vertical markets with targeted content and PR to ignite engagement at every stage of the customer journey and nurture target audiences to conversion.
Collaborating with Sony product and vertical market specialists, we undertook a full strategic analysis of the target verticals, geographical markets, persona development and journey mapping. This enables us to define and optimise content creation, and expand the reach of our campaign with PR and Media Relations.
8,000+ engagements
500,000 impressions
5,000 clicks
PR reach 179% KPI
What’s happening?
Within the first 6-months we succeeded in creating the foundations to expand Sony’s reach and visibility across its key European vertical markets – creating the digital presence, building the vertical market content, nurturing relationships with existing customers, and establishing media relationships across key verticals.
Here’s how:
- Strategy definition of commercial goals, target verticals, markets, audiences and customer journey mapping
- Competitor, digital and audience analysis
- Content audit to define content strategy
- Content creation:
- Optimised vertical market landing pages
- Case studies
- Industry white papers
- Articles and blogs
- Video content
- Achieve massive audience reach through:
- PR and Media
- Organic and Paid Search and Social
- Digital Display and Programmatic
- LinkedIn lead gen and Events support
