Virgin Media is renowned for continuous innovation; something that is only sustainable by setting out to recruit the best talent in the business. In particular, Virgin Media wants to attract ‘the best of the best’ through its market-leading graduate recruitment programme.
But to recruit the best graduate talent, Virgin Media has to capture their interest in the first place, by standing out from the crowd in the jam-packed graduate programme marketplace.
In 2015, the UK was crazy for talent shows – Louisa Johnson was on the verge of winning X Factor and Jules was dancing with her dog Matisse on the Britain’s Got Talent stage.
So we created a campaign theme in line with the talent show craze – with a creative concept, online ‘graduate hub’ and digital campaign to drive awareness and interest, and encourage graduates to join in the action. Oh, and we did it all in super-fast record time too (faster than Virgin’s own superfast broadband!).
Our work on the Virgin Media Graduate Programme resulted in a campaign that ran for successive years, reaching over 300,000 undergraduates looking to take their next step.
Virgin Media received a record number of applications through the graduate hub, including a significant increase in applications for ‘priority roles’ in finance and business.
And we like to think we helped a lot of young people find their dream first job…
Opens in a new windowOpens an external siteOpens an external site in a new window
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.