The background story
Fellowes Brands is a world-leading brand in the workspace solutions market – offering a range spanning the iconic, BANKERS BOX® (seen on every CSI episode, ever), right through to Shredders, Laminators, Monitor Arms, Air Purifiers… you name it.
Our brief was to cut through the industrial swathes of standard, boring, functional marketing, and deliver a big campaign idea with distinct personality and positivity – encompassing all Fellowes Brands’ categories, and for roll-out across multiple European markets.
What did Fox Agency do?
Starting from insight, we built the big idea around the little moments of satisfaction we enjoy in our everyday working lives – from the feeling of opening a new notebook, to a freshly filled stapler, the plunge of a cafetiere, and the gentle whirr of a shredder.
Executed across key European markets, our creative and campaign teams brought some much-needed positivity to the market – producing highly-impactful visual assets, bringing those moments to life across PR, digital, social, OOH, and partner channels – all built around a dedicated campaign hub featuring supporting content – including, a pan-European workspace satisfaction report, tips for improving productivity, and supporting Fellowes Brands’ workspace solutions.
It looked like nothing else in the market.
Vibrant colours, bold copy and colourful characters meant it stood out in a typically grey environment, creating real cut through against Fellowes Brands’ competitors.
There were no bored looking men in suits. No corporate offices, forced smiles or staged meetings. This was workplace satisfaction like no-one had experienced before.
The campaign delivered more than satisfactory results. On Google we achieved over six million impressions, with a further five million coming via paid social. Our PR campaign landed 221 pieces of coverage, with a readership of over 300 million.
This all drove 42,000 unique page views to the campaign landing page, generating a 5% increase in sales compared to the same time the previous year. This also grew sales of participating cashback products across Europe by over 30%, a number that continues to rise.
A standout campaign, embraced across all European markets, delivering outstanding results.
Now that’s satisfying