One Global Platform. One Unified Story.

In regulated industries, including finance and healthcare, trust is earned through reputation, deep industry experience and expertise, scale and breadth of capability.

In today’s world of LLM search; visibility, credibility, and digital experience have never been more important. And for global firms expanding through M&A, defining a strategy that connects brand, capabilities and expertise, and industry experience to tell a unified story across local and global markets, represents a huge opportunity.

Driven by M&A, expansion into new industries, and expanded services and capabilities, Abacus is on the fast-track to global growth. With an established legacy as a global IT MSP in financial services; over the last 18 months, Abacus has extended its reach into healthcare – merging with Medicus IT – increased its global presence by opening offices in UK – serving European markets, and Dubai – serving MEA region, and expanded its IT and Cloud service capability into Cyber Security.

The consolidation of two established independent firms – Abacus Group and Medicus IT – called for a new digital presence to match the firm’s global ambition. Unifying the story of the combined business, supporting customers and partners across highly regulated global markets, and creating a stronger platform for increased visibility across search, LLMs, media, social, and demand programs.

Fox Agency was appointed as Abacus’ global digital partner to define, design, build, and launch a new digital presence for the unified business.

Working closely with Abacus teams across the US and UK, we led the end-to-end creation of a new global website that consolidated the legacy Abacus Group and Medicus IT estates into one cohesive platform. Our role spans full site specification, UX and UI design, development, content and migration planning, tech stack integration, and technical optimisation.

We started by defining the strategic and technical foundations of the new platform. This includes site architecture, website and technical specifications, keyword research, search visibility benchmarking, content mapping, migration planning, and redirect strategy, ensuring the new experience would not only reflect the refreshed brand but also protect organic equity during the transition.

From there, we translated Abacus’ new identity into a digital experience built for clarity and credibility. We developed the UX and UI for key templates, created brand-led page concepts and modules, consolidated website content and assets, and built the new site.

Alongside launch delivery, Fox Agency is also engaged to support Abacus’ longer-term digital visibility, helping strengthen its presence across global and industry-specific search markets through organic strategy and AI search readiness.

The result is a new global digital platform that gives Abacus a stronger foundation for growth.

More than a standalone website project, this is the creation of a consolidated digital presence for a newly unified business: one that reflects Abacus’ scale, supports its sector focus in financial services and healthcare, and provides a clearer, more confident experience for audiences across markets.

By bringing strategy, design, development and optimisation together under one lead agency, Fox Agency has helped Abacus move to market with a digital presence that matched the significance of the moment – unified in brand, stronger in structure, and built to support future visibility and growth.