Powering mental wellbeing for empowered teams

THE BACKGROUND STORY

Plumm is a workplace mental wellbeing platform which provides a raft of mental health services and support to employees. Having recently rebranded, Plumm was seeking to build awareness and establish positioning for the solution; engaging HR leaders, educating the broader business leadership about the benefits of prioritising employee mental health, and creating a platform for growth.

With ambitious growth plans and an imminent investment round, Plumm required a global B2B tech PR agency partner with the capabilities, contacts, and connections to hit the ground running.

Enter Fox Agency.

WHAT WE DID

In the wake of the pandemic, mental health remained a prominent topic on the media agenda, and with the Great Resignation taking hold, businesses were contemplating the workplace of the future, and how to ensure connectedness and wellbeing in an increasingly remote workforce.

We quickly established ourselves as the go-to for media writing about workplace wellbeing, and we led the conversation over the course of Mental Health Awareness Week, leveraging our relationships to place expert commentary in the likes of the i paper, Metro, Stylist, and the BBC Asian Network, as well as key HR and business titles including Raconteur and UKTN.

We also remained ahead of the curve when it came to identifying new trends and movements in the workplace wellbeing space, commenting on topics such as “employee whiplash” driven by a return to office-based working, and “wellbeing debt” being fuelled by a negative news cycle and employee burnout.

WHAT HAPPENED?

Over a seven-month period, through a creative and agile press office function, we increased Plumm’s share of voice from 3% to 23%, generating 67 pieces of coverage driving messaging around the importance of prioritising wellbeing for retention and productivity of staff. We created a platform for growth into new geographic and vertical markets and created a groundswell of media, industry, and investor interest ahead of the all-important investment rounds to come.