Taking down dirty money
With great power comes great responsibility – and a great go-to-market.
The challenge
“We detect less than 1% of dirty money. That’s a crazy statistic, isn’t it?”
Dirty money is everywhere. Banks are in a race against time to find it, battling out-of-date systems and bureaucracy.
Complex financial crime demands a sophisticated response. As a challenge, it transcends the cost of regulation, compliance, fines, or fraud. Left unchecked, it erodes credibility and eats away at confidence within our financial services ecosystem. Right now, we need a bigger, smarter solution.
Chorus Intelligence Suite (CIS) is a digital investigation platform used by the vast majority of UK and US law enforcement agencies to detect, solve, and evidentially prove the most complex and serious crimes. Combining best-practice law-enforcement methodology with financial services expertise and applications, it entirely resets expectations for combating financial crime.
Our challenge – take the market-leading law enforcement investigation platform and enter the global financial services market to finally get ahead of financial crime.
Our solution
A big challenge requires big strategic chops – working collaboratively across the Chorus Intelligence business we worked through the go-to-market plan for the new Financial Services proposition.
UK and global market context, account targeting, audience insight and persona development informed the GTM plan and proposition development – with a crafted narrative built around the ability to ‘get ahead of financial crime’.
We then built the launch plan, developed the clarity, content, collateral and confidence required to take the FS proposition to market and then made it all happen across media, events, website, digital, social, sales enablement and beyond.
The outcomes
Q4, 2024 saw the big bang launch of Chorus Intelligence Suite to the global financial services market.
A flagship launch at the Fincrime Leaders Summit combined with financial services media relations announced the new proposition to market.
Chorus’ sales teams are empowered with the confidence, tools, and narrative to successfully take the CIS FS proposition to market – building partnerships and winning business with global tier 1 banks and financial service institutions.
Since launching in the UK market, Chorus has successfully expanded into the US market with strong global growth ambitions – a continuous quest to get ahead of financial crime.
"We need an agency with the experience in our markets, combined with strategic and creative expertise – with Fox Agency, we’ve found that combination."
