Transformational content and creative for a global consultancy
The challenge
More than 4,500 consultants, offices in 20+ countries and annual revenues of over €700million; BearingPoint leads the way in digital transformation and business consultancy for global enterprise organisations.
Keeping a global network of consultants informed, engaged and delivering on the company’s unique proposition and innovative approach is a big challenge. It requires compelling propositions, inspiring creative and digital activation that lands with impact.
Sharing BearingPoint innovations, industry-insights, thought leadership and success stories is also central to driving ambitious growth.
Our solution
Fox Agency creates and launches global campaigns built on compelling propositions, global technology market insights and impactful creativity. We worked across firm-wide projects; from launching the global 10 Year Anniversary campaign to bringing the new Exec Leadership Team to life. We also helped to reposition BearingPoint’s thought leadership division.
For external audiences, Fox Agency promoted success stories and launched innovations through video and digital content. And we achieved all this in close partnership with the BearingPoint ‘Digital Factory’ team.
Industry insight and expertise were communicated through digital and social content; spanning tech topics from Industry 4.0, automation and digital product twin, to software asset management and CFO 4.0 transformation.
The outcomes
After two years, the partnership and our relationship go from strength to strength. We continue to develop ever-more expert content; focusing on global technology topics that all showcase BearingPoint’s global expertise, insight, thought-leadership and successes.
Internal engagement with firm-wide initiatives is increasing too. This is essential when new campaigns are activated across all locations and the entire global consultant network.
Fox Agency continues to provide expert strategy and consultancy to BearingPoint. We also continue to deliver brand and creative concepts, digital content, thought-leadership, video, animation, and campaign activation. In doing so, we are able to ensure that BearingPoint is reaching both internal and external global audiences with maximum impact.