Translating innovation into headlines
For the wonder material you’ve never heard of.
The challenge
Imagine a material 200 times stronger than steel, capable of supercharging energy storage, enhancing composites and lubricants, and reducing plastic pollution – and it’s already here. Since 2017, HydroGraph has quietly led a revolution in nanotech with its pure, low-cost, sustainable graphene.
The problem? Nobody knew about it.
Despite its breakthrough detonation synthesis technology, HydroGraph was flying under the radar – largely due to limited public understanding of the graphene category as a whole. They needed a partner to elevate their story and educate key manufacturing audiences.
Our solution
We set out to position HydroGraph’s pristine graphene as “the wonder material you’ve never heard of.”
We collaborated with the company’s leadership team to turn technical expertise into engaging, media-ready narratives – translating innovation into headlines. Our PR strategy focused on educating target media in manufacturing, materials science, and sustainability, while elevating HydroGraph’s executives as thought leaders in the nanotech space.
193
Pieces of coverage
86
%
Positive media sentiment
309
%
YoY sentiment growth
49.5
%
YoY SoV growth
The outcomes
In 12 months, we delivered 193 media placements and increased HydroGraph’s share of voice by 50%.
Our coverage appeared in Interplas Insights, Professional Engineering, Plastics Today and other key trade publications reaching HydroGraph’s key audiences in the manufacturing and materials science space. We coordinated interviews industry experts, Kjirstin Breure, CEO and President of HydroGraph, and Ranjith Divigalpitiya, Chief Science Officer of HydroGraph, elevating their executive profile.
As a result of our partnership, HydroGraph’s visibility skyrocketed, reinforcing its position as a key player in the global graphene revolution.
