Unlocking the power of innovation
A pan-European launch to create opportunity.
The challenge
Industrial markets are evolving at breakneck speed – new technologies, AI adoption, evolving workflows and an ever-increasing demand to drive efficiency.
With ERP providers and label printer manufacturers driving these technological advances, the race is on for manufacturers and solution-providers to bring new and better solutions to market – or risk being left behind.
With a new operating system (OS) ready for launch and a need to build awareness and adoption amongst a whole new generation of customers, the European division of Toshiba Tec, operating under Toshiba Tec Germany Imaging Systems, sought an agency partner with the technology know-how, audience insight, creativity, and pan-European reach to drive opportunity.
Our solution
A-BRID, Toshiba’s new, advanced operating system signifies a major step forward for the company and for customers; enabling businesses to unlock the power of labelling for industrial printing.
Supporting cloud connectivity, smoother workflows, increased control, seamless integration, flexibility, and traceability, A-BRID deserved a launch campaign with impact.
Combining our extensive experience across Electronics markets with real product and customer insight, we developed a campaign strategy, proposition and concept, and marketing and sales collateral to reach a new generation of buyers across multiple European markets.
Built around a striking visual concept and messaging framework, we developed a full suite of launch material spanning hero assets, web landing pages, social assets, web content, email campaigns, and sales collateral.
“Fox Agency has a proven track record for delivering engaging, creative content to our business, so it was a natural next step to work with them on a broader, integrated campaign. We were impressed with the outputs of our initial engagement so are excited to continue this collaboration.”
