Welcome to People-Powered EdTech
A global growth story of seismic proportions.
The challenge
For language learning and soft skills training provider, Learnlight, an increasingly globally remote workforce combined with a post-pandemic explosion in demand for digital platforms, created the ideal market conditions.
But with fast-evolving customer expectations, a multitude of new market entrants, combined with integrating new acquisitions; how best to capitalise on the opportunity and fuel exponential growth across global markets?
Welcome to people-powered EdTech – a growth story of seismic proportions.
Our solution
Working across the global business we defined and executed a performance and ABM-led demand generation engine in parallel to being agile, continuously adapting to fast-moving market (and internal) conditions, new segments, new ICPs, new propositions, new acquisitions… all requiring speed, agility, energy, and plenty of coffee.
Having migrated and consolidated four global websites into one single global presence, we worked to evolve the proposition built around a single brand message – ‘People-Powered EdTech’.
With Data, CRM, MarTech, Search, Social, Acquisition & Nurture strategies all developed, we set about building out ICPs, audience personas, and TALs, leading a demand gen and ABM roadmap to fuel a fast growing (and increasingly hungry) global revenue team.
The outcomes
250% increase in ARR over the last 8 years to $63million.
Seismic growth has seen Learnlight expand its reach into over 150 countries, with over 1,500 corporate clients, and 100,000+ active learners worldwide.
Within the first 12 months, our ABM program led to the acquisition of 10 enterprise accounts, with global and regional campaigns driving 30% increase in web traffic, a 366% YoY increase in MQLs and 28% reduction in CPL.
194
%
organic search increase
366
%
increase in MQLs
284
%
increase in conversions
10
enterprise accounts won
