Demand drives growth
We’re expanding our US Media & Performance team to meet global demand with a strategic new hire.
News just in! We’re expanding our global media and performance offering with the strategic appointment of Patrick Fenton as Vice President of Media. This new role marks a major milestone in our mission to deliver audience-first media strategies that go beyond traditional metrics and lagging indicators, to drive real business performance and results.
Welcome to the team, Patrick
Patrick brings with him two decades of media experience, having led global strategies for some of the world’s most recognized B2B tech brands, including HP, Microsoft, RSA, and VMware, delivering integrated campaigns that combine audience insight with measurable business outcomes. His addition to the team strengthens our already deep expertise in creative and strategy by driving audience-first, omnichannel media approaches that go beyond standard performance metrics.
In his new role, Patrick will be responsible for scaling our media team and evolving the tools, processes, and insights that power a world-class performance offering, supporting our vision to become the most advanced, independent full-service B2B tech agency globally.
“B2B tech marketers today demand more of their media campaigns,” said Patrick. “Media needs to move beyond impressions and clicks. Brands need insights that power real business outcomes. I’m excited to build a media offering that rivals the best in the business — integrated, insight-led, and outcome-focused.”
Evolution is here
Patrick’s appointment is part of a wider strategic evolution. We have significantly expanded our capabilities across search, social, programmatic, and analytics to enables precise targeting and performance optimization across global markets. These expanded capabilities are critical to meeting the increasingly complex needs of today’s global B2B technology brands, whose media strategies demand tailored insights at persona, account, and market levels.
We’re redefining global B2B marketing through a robust and fully integrated offering that connects paid media with creative, strategy, and commercial impact by investing in best-in-class platforms, refining go-to-market strategies, and integrating data models designed to drive measurable client impact. Patrick and the broader media team bring the ability to translate these insights clearly and effectively, ensuring seamless integration with our creative and strategy offerings to provide best in class services to our global clients. By leveraging richer data sets and AI across the full campaign lifecycle, we’re developing smarter media models that optimize media mix, audience insights, and forecast performance outcomes.
“We’re determined to solidify ourselves as the most advanced and impactful B2B tech agency in the world,” said Ben Fox. “Expanding our media and performance capabilities is a pivotal part of that journey. With Patrick’s leadership, we’re not only scaling our media team, we’re enhancing how we connect data, insights, and creativity to deliver stronger outcomes. His experience, perspective, and passion for audience-first thinking are already helping shape a media offering that’s built to lead. Combined with our recent global client wins, we’re delivering the intelligence, creativity, and impact that our clients need to thrive.”