In the pursuit of excellence

How do you take a world-leading brand to another level?

As the world’s biggest OE braking brand, Textar has a lot to live up to. Renowned the world over for premium quality, technology and innovation, and ultimate performance, the brand is always seeking new ways to reach, engage, and connect with OE and aftermarket audiences across the globe to reinforce the Textar brand promise of premium braking and best-in-class performance.

Using our 15+ years’ experience in building global automotive aftermarket brands, we developed a positioning and global campaign like no other.

We created a stunning global campaign platform to communicate Textar’s premium brand positioning – focusing on the extreme levels of testing, intricate attention to detail, continuous drive for improvement, constant innovation, and unmatched commitment to going further than any other brand to deliver ultimate braking performance.

All in the pursuit of excellence.

An industry-defining brand campaign comprising a full suite of content and assets spanning web landing pages, campaign videos, digital display advertising, social media assets, email campaigns, trade show displays, and more – all executed in 8 languages, across numerous markets worldwide.

Within the first few months, the campaign achieved over 40million impressions, over 22,000 engagements, and over 11,000 website visits – elevating the Textar brand amongst global automotive OE and aftermarket audiences.