Taking finance further
Building a global brand in the world of enterprise finance.
The challenge
Boasting a truly differentiated Finance platform, OneStream has repeatedly achieved outsized growth. And with world-leading customer satisfaction and loyalty, it was obvious something special was going on.
Yet, despite these enviable attributes, it soon became clear that something was amiss. Bluntly, the OneStream brand did not live up to the uniqueness, modernity, or performance of the rest of the business.
OneStream lacked awareness across key global markets. While customer loyalty was high, not enough finance professionals knew of its existence, or the value it delivers. It was therefore our job to build a global brand and execute global media activity across the world of enterprise finance.
Our solution
Our job is to literally ‘Take Finance Further’ for OneStream – executing global brand activity across global media – online, offline, podcasts, events, thought leadership, analyst partnerships… you name it, we’re all over it.
In order to truly make a splash, we prioritized some of the most visible and high-impact placements, achieving coverage across titles such as the Wall Street Journal and Financial Times.
All our activity was built around the OneStream manifesto:
OneStream is on a mission to Take Finance Further™. At a time when the business and the world need it most.
In the face of growing uncertainty and new challenges, the business is looking for Finance to do more. Yet too many Finance leaders feel like they’re stuck on a treadmill, struggling just to access data they can trust, much less move the business forward.
That’s why we built OneStream – the only enterprise Finance platform that unifies all your financial and operational data, embeds AI for better decisions and productivity, and is infinitely extensible to meet your every changing need.
It’s also why nearly 1,500 of the world’s largest and most recognized brands rely on OneStream to stop wrangling data, start steering the business, and Take Finance Further.
The outcomes
Since May 2024, OneStream is showing up pretty much everywhere where CFOs hang out. The Wall Street Journal, Financial Times, CFO Drive, even takeovers at industry events from Barcelona to Orlando.
With the brand campaign in full flow, we’ve already seen a reach of 5,000,000+, achieved a 28% uplift in website traffic, and driven a massive increase in social shares, engagements, and employee advocacy.
In H2 we’ll be going bigger and bolder, with planned campaigns targeting specific audience segments and key markets worldwide – together with OneStream, we’re taking finance further.
The Fox Agency team has become an extension of the OneStream family. They have helped to elevate our brand and the team is dedicated, positive, impactful, and an absolute pleasure to work with.
