Five minutes with Raven Carpenter
Meet our North American PR Director – Raven Carpenter.
Get to know our North American PR Director, Raven Carpenter, and see what excites her about her role, why she chose Fox Agency, and how her passion for diversity and inclusion can help take our clients’ PR performance to the next level.
Tell us about your career before you joined Fox Agency.
Before joining Fox Agency, I worked with B2B and corporate PR clients for the better part of the last decade. I’ve created narratives to elevate my clients’ thought leaders, securing tier-1 and trade coverage in publications such as WIRED, Forbes, Bloomberg, TechCrunch, Axios and many more.
Most recently, I worked with an agency where I partnered with amazing B2B tech companies in varying stages, from seed through IPO and beyond. Working with these clients not only taught me a lot about the ever-evolving tech world, but also ignited my excitement for helping tech clients, founders and leaders tell their stories and share bold perspectives on a space that arguably touches every aspect of our lives.
What excited you about the role with Fox Agency?
When I first learned about the PR Director role with Fox Agency, I was instantly drawn to the global and integrated nature of the company. Fox Agency is unique in that PR is housed in the same space as other marketing solutions including paid search, paid media, creative and more. I’m excited to collaborate with my talented colleagues to build integrated campaigns that drive brand awareness and demand for our clients’ businesses.
What does your new role as PR Director involve?
My role as PR Director involves partnering with clients to help them achieve their media and brand awareness goals. Specifically, I support them by executing media relations strategies, keeping a pulse on the competitor landscape, sharing insightful recommendations and identifying ways to help my clients stand out against their competitors.
What do you hope to bring to the Fox Agency US team?
I’ve always been very passionate about diversity and inclusion, so I hope to strengthen our diversity and inclusion strategies at every stage of our team’s growth, ensuring a work environment where everyone feels seen, heard and respected.
What has been your biggest professional achievement to date?
One of my biggest professional achievements has been successfully launching and leading diversity and inclusion initiatives for previous companies. I’m very proud that I’ve brought my passion for social advocacy into the workplace in an impactful way for future employees while creating spaces where people feel psychologically safe to bring their whole selves to work.
Finally, tell us something interesting or unique about yourself?
Writing is not just something I do for work – I am genuinely passionate about it. I’ve spent years writing poetry, essays and short stories. I hope to continue elevating my writing skills and channel some of my works into published pieces.
