Using B2B influencer marketing, we help global tech brands identify and engage with leading opinion formers; creating advocacy and authority. Why not find out how it can build credibility in your brand?
The power and potential of social media to connect people and shape opinions can’t be underestimated. B2B influencer marketing recognises this; a new and more direct for a brand to be seen by its target audience – and be seen in a positive light.
One big reason it can be an effective part of your brand’s wider marketing mix is down to the influencers themselves. They build trust with their followers; potential customers who want to engage and interact with them in ways that other advertising can’t do.
How to use influencers to get to the next level
By helping you find and interact with leading opinion formers, we give your tech brand a unique opportunity. It’s all about making you famous in newer, more effective ways.
You can either use influencer marketing in a B2B environment as a standalone tactic or wrap it up as part of a broader tech PR campaign that we’ll design and develop for you.
But it’s not all about who has the most followers. It’s about who has the best quality of followers. And it’s about engagement – getting people excited and talking about you.
B2B tech PR and comms
Enter new markets, increase awareness, change perceptions and build authority with the help of our B2B tech PR and communications experts.
So, how could a B2B influencer marketing strategy benefit your tech brand? Talk to our tech PR team today and tell us what you want to achieve. If you’re not seeing results in other channels, the influence of powerful opinion makers could make all the difference.
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