When done well, conversational marketing is the fastest way that buyers move through the funnel. In 2019, Gartner stated it’d become a “recognised channel of B2B and B2C customer engagement revenue” by 2020. Well, we’re now past that milestone – and we think it’s been proved correct.
AI and machine learning algorithms continue to accelerate growth in this area. Now, we have better online chatbots who can hold real-time conversations. And that’s before we even get started with ChatGPT. This isn’t about replacing humans. It’s about enhancing the customer journey to the benefit of everyone.
How are you talking to your customers?
All things start with a great plan. Your conversational marketing strategy should be no different. You also need to know your audience. But that’s something we can help with as an integrated marketing and communications agency for tech brands.
In your strategy, we’ll help define the areas you want to use conversational marketing in; when to use an online chatbot and when to bring in the human touch.
Our team can also support on the implementation of conversational marketing. For this, our in-depth knowledge of marketing automation platforms will see you over the line. And once that’s all in place, we’ll work with you to build the conversation.
Easy as. Just ask us.
Tech and digital go hand-in-hand. You use digital platforms. Your audience does too. We join the dots, share the story and create lasting connections.
New to conversational marketing? Already using it but not seeing much success. Fox can help you solve whatever problem or pressure point you’re facing. As an agency, we’re so well versed in the art of conversational marketing – so let’s chat about it together.
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