The biggest news, expert opinions and latest B2B tech trends; we stay ahead of the game when it comes to global B2B tech insights.
Jessica Lambert, Lead Consultant in Automotive at Fox Agency, has worked across Hyundai, Ford and Jaguar Land Rover. She knows what it takes to navigate the complexity of automotive technology, and how easy it is for that value to get lost in translation. In the first episode of XTech XTRA, Jessica joins Debbie Forster MBE to explore why so many automotive companies struggle to communicate their innovations.
In this episode of the XTech podcast, Marcos Colón, Director of Content and Brand at Immuta, joins Debbie Forster MBE to reflect on how B2B content is shifting. The challenge is no longer volume. It's knowing what deserves attention and communicating it in a way that reflects operational reality.
After attending PRMoment’s GEO Masterclass, Kate O’Donnell, Associate PR Director, explores the growing role PR plays in AI search visibility. As LLMs increasingly influence B2B buying decisions, she highlights why improving GEO requires close collaboration between PR, SEO and digital teams to build stronger authority signals.
Growth after the hype - as SaaS marketing resets for 2026, what does it take to win when buyers are tougher than ever?
Over the past year, we’ve significantly strengthened how we help global B2B tech brands succeed in the US — investing in deeper expertise, broader capabilities, and programs that deliver measurable business impact. We're also not slowing down in 2026, with plans to further accelerate our growth in the North American market.
In this episode of the XTech podcast, Gaurav Kapoor, Co-Founder and Vice Chairman at MetricStream, joins Debbie Forster MBE to explore how AI is transforming how we approach risk and resilience. Together, they discuss how AI can bring order to overwhelming information and lighten repetitive workloads, helping teams respond confidently when stakes are high.
Our Associate PR Director, Kate O'Donnell, explores the renewed investment in PR at a time when most marketing budgets remain flat - and why this optimism will only last if comms leaders can clearly link reputation, discoverability and storytelling to measurable business growth.
Say hello to Charlie Kenber, our Senior Campaign Strategist. With a background in copywriting, content strategy and theatre, Charlie is a natural collaborator with a strong flair for storytelling - something he brings to every campaign here at Fox Agency. So, without further ado, let’s spend five minutes with Charlie.
In this episode of the XTech podcast, Abs Hassanali, Global Head of PR and Communications at Basware, joins Debbie Forster MBE to talk about why real people and stories must sit at the heart of communications. They explore how Basware uses visual storytelling, human voices and curiosity-driven teams to make tech feel human, and why creativity matters as much as measurement.
AI didn’t just get smarter at CES 2026. It got physical. This year’s event saw AI stepping out from behind our screens and into the real world. Our B2B Tech PR expert, Katherine Skidmore, shares her reflections on the week, highlighting the themes, and key moments pointing to where technology is heading next.