The biggest news, expert opinions and latest B2B tech trends; we stay ahead of the game when it comes to global B2B tech insights.
In this episode of the XTech Podcast, Arnon Shafir, VP Automotive Data Intelligence and AI at Upstream, joins Debbie Forster MBE to explore how AI is changing the way automotive teams understand quality, investigate issues and make decisions. From the challenge of stitching together vast amounts of vehicle data to the rise of live digital twins, they unpack what it takes to move from experimentation to real-world impact.
The future of PR demands far more than strong media relationships. Our PR Senior Account Manager, Ed Webb, explores why AI literacy, data fluency, cultural intelligence and authentic storytelling are becoming the essential skills communications professionals need to succeed in an increasingly digital, measurable and AI-driven world.
As SOLUM accelerates its European growth ambitions, Fox Agency has been appointed to deliver an integrated PR programme designed to build awareness of its connected retail technology solutions across the region.
In B2B marketing, complexity is often mistaken for rigour. But the strategies that succeed aren't the most detailed or jargon-filled – they're the ones that deliver clarity. Our Senior Campaign Strategist, Charlie McKenber, explains why simplicity is one of the most powerful strategic disciplines.
The EU AI Act's transparency rules become enforceable from 2 August 2026 – and they apply to marketers too. Sarah Townsend, our Head of Technology & AI, breaks down five simple checks every B2B marketing team can make now to stay compliant and build greater trust in their use of AI.
With 18 years of experience leading digital and technology transformation, Sarah Townsend has built a career helping businesses embrace innovation with purpose. Now at Fox Agency, she's leading our global Technology & AI offering, helping both our teams and clients unlock the power of AI to drive smarter marketing and better business outcomes.
A campaign can have a strong proposition, compelling creative and a robust channel plan, yet still fail to deliver. Why? Because somewhere along the way, the strategic thread gets dropped. Charlie McKenber explains why true integration requires active stewardship throughout a campaign's lifecycle, and how keeping everyone connected to the core strategy leads to stronger, more effective outcomes.
AI is accelerating localisation. Geopolitical uncertainty is making regional agility more valuable than ever. So what does that mean for the future of global marketing? Drawing on insights from senior B2B marketers, we explore why the next evolution of the 'glocal' model isn't about giving regions more autonomy, but equipping them with better intelligence.
Fox Agency has been appointed by Axis Communications to deliver a major marketing programme spanning digital, media and demand generation. The partnership includes a flagship campaign across the Americas, alongside multi-region activity across EMEA and APAC, designed to showcase real-world impact and drive growth at scale.
