It’s why we bring strategy and planning to B2B tech. And it’s how we bring it: Clear, purposeful thinking around brand and creative strategy, go to market strategy, digital strategy, campaign planning, market research and intelligence, consultancy, and EVP. Offering a definite point of view, and giving you the data and understanding you need to make all the big calls.
Research. Insight. With an opinion.
Gathering intelligence. Using our intelligence. And adding to yours. Fox IntelligenceTM delivers primary, secondary, and digital, industry research and insight to provide a razor-sharp edge to your strategic planning and decision making.
Using the full suite of qual and quant research techniques, including digital discovery and analysis, we cover everything from market reports, vertical trends, brand audits, buyer personas, and customer journeys, to creative testing and global brand tracking. If it’s happening in your B2B tech world, we can measure, interrogate and interpret it for you.
Brand and creative strategy
It’s all about moving people.
Strategy, Fox Agency style. A genuinely creative process, combining left and right brain to take you somewhere different: Brands that ring true, propositions that hit home, and campaigns that cut through, and move B2B audiences to action.
Our planning model is iterative, action-oriented, creative, and collaborative. Working with primary and secondary research and data sources, digital tools, workshops, stakeholder experience to get to the insight that matters. And using a mix of analytical and creative techniques to develop the brand positioning, storytelling, messaging you need to excite your customers and achieve your marketing objectives.
Go as far as you want, as fast you want.
From product launches to new business models, we create and execute go-to-market strategies that deliver on your KPIs. Always starting with your business challenge and working outwards, we play out the buyer journey from a-to-z-to-MQL; developing the proposition, building out your target personas, planning the media, running the campaign, and testing, evaluating and optimising performance at every stage in the funnel.
Because we’re integrated, we have all the relevant experts in the room. Consultants who know their way around your verticals, B2B media specialists, PR pros, and digital bros. All on the same page, but all looking at things from slightly different perspectives. Meaning well-rounded strategies. And bottom line – more impact, more juice, and more bangs per campaign buck.
Digital and content strategy
Informing decisions. Transforming perceptions.
Welcome to B2B digital that thinks bigger than a funnel. Strategy that addresses your audience like the intuitive, emotional, experts in their industry they actually are. Content that adds to the sum total of human understanding and decision-making – built on data, insight, and expert ideas.
Journeys that enable prospects (aka people) to start where they want, and arrive at the B2B tech solutions they need. Achieving their objectives, and yours. Search, social, paid, programmatic, organic, display, automation, ABM. All of it or some of it. We plan and orchestrate the right mix to create a rewarding digital experience for everyone concerned.
Employee Value Proposition
Why do people choose to work in your organisation? Why should they invest their careers with you? Why should they go the extra mile? Why do they stay? Why do you need an EVP? In fact, why are you in business, really?
By answering the ‘whys’, we can get to the ‘whats’: Your purpose, your strategy, your direction of travel – and what you can offer your employees above and beyond a pay-check and a laptop. We do this through a structured process of ‘getting to know you inside out’, and developing a narrative that everyone can believe in. Because it builds trust, emotional buy-in, shared commitment, and in turn helps you to attract, retain, and motivate talented people.
We prize simplicity. We only work in tech, which helps. And we’ve been there, done that, seen things, tried and tested. Our B2B insights and research services help clients to find their way in the tech world time and again; building brands and making them famous.
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