12 August 2025

Creativity in Technology for B2B brands

In a world of multiplying complexity, how about a multiplier of opportunity?

The world of B2B tech is complex – we get it. We really get it! We understand your customers, your markets and your challenges, because it’s our world too. Hear from our Senior Vice President & Partner, Jim Sampson, on how we turn this deep understanding into opportunity for clients across the US and globally.

Multiple platforms, multiple divisions, multiple regions, offices, and BUs. Multiple categories, products, solutions, innovations, teams, and silos. Multiple priorities, perspectives, and points of view. Multiple datasets, business models, buying committees, personas, sales teams, attribution models, and multiplying attrition.

Multiple challenges. Multiple choice. Multiple this. Multiple that. In a world of multiplying complexity, how about a multiplier of opportunity?

An agency that gets the world of B2B tech. And not just the world of B2B tech, but specifically your world, your markets, your business, your people. One that embraces your mission as our mission. That understands your vision – and knows how you’ve got to sell it to the investors, the C-suite, and the sales teams before it ever gets to market.

An agency with the experience and confidence to take problems away, give you a strategy, and stand behind the outcomes. An agency that sees every challenge as an opportunity to do something smarter, smoother, and more effective. An agency with the people and capabilities to make sense of the complexity, understand the different dynamics at play, and bring clarity to the scene. An agency that understands how data and creativity can combine to cut through the noise, speak to an audience, and connect with people.

An agency that ensures that the total of all your efforts – across your brand, marketing, sales, PR, channels, and ecosystems – add up to more, rather than less, than the sum of its parts. And an agency that sees true performance as a multiple of immediate impacts and long-term brand strength.

Fox Agency. An integrated marketing agency for global B2B tech brands on a mission.

Because we are a creative business, and at its heart we believe technology is a creative enterprise. One that’s all about looking at the world, imagining how it could be better, and thinking differently – to transform the way people perceive and experience their lives.

We achieve this with great people who bring ideas and ambition at every point – a bigger vision, new tech, an original approach, smarter media plan, inspiring strategy, more efficient delivery. With a vertical approach built around technology sectors including SaaS, cloud and transformation, connectivity, industry 4.0, and mobility. By providing complete solutions (rather than selling services) that combine our core capabilities across media and performance, technology and data, creative, content, motion, strategy, research and insight, PR, events, and consultancy. And through ideas and campaigns adapted and delivered for local markets, from our offices in North America and Europe, and our presence worldwide.