Smart marketing for the smart homes market
Working with an engineering giant to launch a smart thermostat brand into European homes.
IMI Hydronics have appointed Fox Agency as their European B2B marketing agency.
Innovative ideas for a brand at the forefront of heating technology
IMI Hydronic Engineering specialises in fluid and motion control technology, making their customers safer, more sustainable and more productive. With a team of over 10,000 people across 19 countries, they’re a global name in the engineering space. However, after acquiring smart thermostat brand Heatmiser in 2022, they approached us to help make it a household name. We were only too happy to help.
Expanding into new markets
We’ve also been appointed to launch IMI’s new Smart Thermostatic Head in Germany. This launch will be IMI’s first ever B2C proposition, seeing the brand expand into the smart homes market at a time when things are really heating up in the sector. We’ll be using our industry-leading creativity to help IMI stand out and get seen. After all, a combination of smart and tech has our name written all over it.
An ideal partnership
Marcella Colombino, Head of Marketing Communications at IMI Hydronic Engineering, said, “Our ideal agency partner needed experience and knowledge in B2B technologies industries coupled with expertise to execute pan-European marketing campaigns. It’s this experience coupled with creativity and a digital-first approach that meant Fox Agency were an ideal partner to deliver these key campaigns.”
An ideal partnership with an ideal brief. We’re ready to take the smart tech world by storm!