Impossible to ignore
We looked at the bigger picture to understand how to make Arcwide famous; exploring the strategy and positioning that would elevate the brand above the competition.
The need for transformational speed is paramount for global enterprise clients – ‘Accelerate ambition’ became Arcwide’s calling card.
With a positional and visual identity developed; how could we launch the brand on the global scene for maximum impact? The answer was an unforgettable presence at IFS Unleashed – an immersive, experiential global event for the IFS, technology, and business community.
Miami Beach beckoned – and, as a diamond sponsor with a high-impact stand and merchandise, tactical takeovers of pedicab taxis, keynote speakers, and a must-scribble interactive mural created live, Arcwide was able to own the conference floor whilst creating buzz online through supporting social activity.