With Sony’s industry-leading portfolio of digital imaging technology (including professional cameras, lenses and equipment and Sony SDK), the global brand has big ambitions for its Digital Imaging Business Solutions. And a new strategic-focus to achieve significant growth across European B2B markets.
Picture perfect content
Our approach is to capture the attention and imagination of key European vertical markets with targeted content and PR to ignite engagement at every stage of the customer journey and nurture target audiences to conversion.
Collaborating with Sony product and vertical market specialists, we undertook a full strategic analysis of the target verticals, geographical markets, persona development and journey mapping. This enables us to define and optimise content creation, and expand the reach of our campaign with PR and Media Relations.
Within the first 6-months we succeeded in creating the foundations to expand Sony’s reach and visibility across its key European vertical markets – creating the digital presence, building the vertical market content, nurturing relationships with existing customers, and establishing media relationships across key verticals.
Strategy definition of commercial goals, target verticals, markets, audiences and customer journey mapping
Competitor, digital and audience analysis
Content audit to define content strategy
Optimised vertical market landing pages
Industry white papers
Articles and blogs
Achieve massive audience reach through:
PR and Media
Organic and Paid Search and Social
Digital Display and Programmatic
LinkedIn lead gen and Events support
PR reach KPI
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