PHINIA celebrates leadership event with stunning drone show
See how we created and executed an engaging event for technology leaders.
In Atlanta, Georgia, lights filled the sky in celebration of PHINIA’s inaugural leadership event – Momentum. The event saw 100 employees come together for three days of innovation and excitement, and we were all too happy to help bring it to life. Our brief was to create something inspiring. An event befitting the qualities of PHINIA’s leadership, delivered in a way that would inspire them to drive the brand forwards, with every touch point needing to be just as motivational as the last.
We were tasked with assisting the coordination and production of the event, including event identity, welcome videos and presentations, exciting merchandise packs and a crucial app for all attendees to participate, engage and communicate throughout the event. To round things off, we concepted and organised a huge drone display, providing a true spectacle to all in attendance and signalling the advancements in technology that PHINIA is all about.
Adam Griffiths, Global Brand Marketing Manager at PHINIA said:
“The support, guidance and execution of brief received from Fox Agency was beyond expectations, and nothing symbolises this more than the fantastic, choreographed drone display which closed out our event.”