Automated? Yes. Robotic? No. To fulfil your demand generation aspirations, marketing automation and email marketing solutions can be one of the most rewarding roads for your brand to go down. No-one likes receiving emails they don’t need or want. But the use of data and AI can help you properly map out where your target audience is at.
Inform, educate, nurture and convert; multiple aims perhaps, covered by one strategy. Choose and serve content that connects with the people who are actually interested in what you have to say. It’s all about aligning sales and marketing as part of one united front; helping people get what they need, creating opportunities for your tech brand.
Automate. Innovate. Communicate
As a B2B marketing automation and email marketing agency, we help you define and execute the campaigns that win. We support you when it comes to defining what it is you want to achieve. We mediate to align your sales and marketing teams. And we’re experts when it comes to implementation and activation of your platforms.
Our B2B email marketing services ensure you get the proper templates, the right copy and the most relevant imagery for who you’re sending it to. If your audience interacts with you, real-time insights can then be sent to sales so the next conversation can be adapted – even when it’s a case of “tell me tomorrow when I have more headspace”.
Enhancing the customer journey
Email and marketing automation
Tech and digital go hand-in-hand. You use digital platforms. Your audience does too. We join the dots, share the story and create lasting connections.
We have a team of experienced, certified experts across leading marketing automation platforms: Marketo, Hubspot, Pardot, Dotdigital and more. Need support setting up the platform? Looking for help mapping out your workflows? Unsure what a successful B2B email campaign looks like? That’s what we’re here for…
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