We give you the lowdown of all the key takeaways from the most powerful tech event in the world.
As expected, CES 2024 was not to be missed if you work in the technology space. The yearly event brings all the brightest and biggest minds in the industry together for a festival of talks, discoveries and innovations, and has a predictable habit of shaping the next 12 months of the technology calendar.
Our PR Executive, Katherine Skidmore, took in everything on offer, and has summed up her top takeaways below:
“CES 2024 was obviously packed with new technology, but the part I found most interesting was the emphasis on digital interaction and the idea of AI companionship. This technology can often be seen as both a barrier and a link to human connection, but seeing it as a companion rather than competition can tackle that disconnect in a whole new way.”
Echoing this, Katherine also noticed AI at the core of many different conversations:
“AI is not the answer, but instead a tool to help you find it. It’s making the smartest technology accessible for everyone, and creating a whole new generation of experts who’ll only be able to take it further. It’s everywhere at the minute, and to be included in the conversation you need to stay up to date with its evolution.”
In short, AI shouldn’t be seen as a replacement for human skills. Instead it should be used as a supporting system, allowing people to gather data more efficiently and then help create ideas better suited to the target audience.
But AI wasn’t the only topic of conversation at the event – sustainability also played a huge part.
“The biggest trends I’ve seen are around sustainability, and making everyday living smarter and more connected. Modern technology can be tailored to suit specific users’ needs, something we’re seeing already in electric cars that can automatically adjust your driving position, keep you in the right lane and apply the breaks if you’re about to crash.”
CES 2024 took place at the Las Vegas Conference Centre and, as it always does, created plenty of debate around where technology will take us over the rest of the year. We’re so excited to be working alongside some of the global B2B tech brands that are already leading the way.
Thanks Katherine for keeping us up to date. For more news from the event, make sure you follow the CES LinkedIn page.
Photo credits: The Consumer Technology Association.
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