Just three of our favourite topics and the basis for a dream brief for a dream client.
93.4% of the Fox Agency team, together with our client partners around the world, have been working day and night (not quite… but a lot) towards the day of reckoning… launching PHINIA on the world stage. The new company is a spin-off from engineering giant, BorgWarner; encompassing world-leading brands (Delphi, Delco Remy, Hartridge), $3.4bn revenues, 12,900+ employees, and 44 locations in 20 countries.
Our remit was vast… create and coordinate the global launch; including brand roll-out, creation of brand assets, collateral, videos, social content, website content and imagery, creation and coordination of internal comms across all sites worldwide and execution of the big launch on the New York Stock Exchange (NYSE – ticker symbol: PHIN). We also coordinated interviews and opportunities for key executives with US and UK media on launch day, alongside ongoing messaging and profiling – wildest dreams territory.
PHINIA’s Global Brand and Communication Director, Kevin Price shared some kind words:
“When choosing Fox Agency, we needed an experienced, integrated partner who we could rely on to act as an extension of our team, with the expertise and can-do attitude required to help deliver a successful launch.”
Our work with PHINIA has been an amazing demonstration of the power of integrated comms and marketing, bringing together the skills and expertise of numerous thinkers and doers from across the agency.
Seeing our hard work all come together at the NYSE was a complete thrill, and to date we’ve landed over 1,000 pieces of global coverage surrounding the launch. The future looks very bright for PHINIA and we’re looking forward to creating opportunity across global markets.
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