What’s your vision for Fox Agency in the US?
I am a very ambitious person. I genuinely believe that barriers to success are there to be overcome. I see a similar belief in Ben. A vision to be the best of the best. No standing still. Do the best work we can do for our clients. Work that our teams are proud of. I’m not worried about competition, and I’m not worried about our limited time on the ground in the US. If we continue to deliver results through quality work, the world will come to Fox Agency. We must work to earn that, but the foundations from the UK team are so strong that we already have a great start in that quest to be the best.
What are your guiding principles in business or in life in general?
My number one value is ‘respect’. Respecting each other, time, clients, and people in general. Without it, there are no relationships, and we are in the relationships business. Beyond that, being authentic and honest. As a leader, I tend to go on about how authenticity and honesty are pillars of healthy relationships. Maybe it all stems from my desire to live with respect, but I feel that in business, managing the right expectations, good or bad, is what builds solid connections. When I was younger, I was trying to please both my girlfriend and family and really, what I needed to do was be myself and honest in situations. Of course, it’s difficult in business to say no to a client or no to supporting a teammate, but if we can’t deliver on those promises, the cracks appear.
Finally, shameless plug for your forthcoming photography exhibits in New York?
Haha. This is a perfect example of having a belief that barriers can be overcome with time and effort. I got into photography to distract myself from feeling like I was abandoning my former colleagues when I chose to leave The Marketing Practice. I had a passing interest but an idea that I could be good. I’m not sure where that idea came from…maybe a handful of decent photos over the years. I learned as much as I could about the camera and shot as frequently as I could. I did a ton of courses (and still am) and submitted work to various open calls, competitions, etc.
In the last six months, my work has been in shows in NYC, London, Minneapolis, Portland, and various online “galleries”. At the moment, I am concurrently running in 8 shows, including two solo shows with 20 photos in each, a show with 15 photos, and in early December, I will have a photo on display in Soho Photo Gallery in NYC, which is one of the most respected galleries in the US. And yet, despite that, I was asked in a class this weekend what the best moment of the week was, a week where I had a solo show opening, and I said, “starting a new job”. Go figure.