The roots of a successful delegate experience
Any event is underpinned by the success of its communications. Pre- and post-event comms (as well as those made during the event itself) are vital in hooking interest from visitors.
Requirements like pre-registration and onsite check-in need to be made as painless as possible, or you risk driving away solid prospects.
It starts from the very moment a prospective delegate starts to gather information about the event. The website, social media and registration form should provide as much information as possible on everything from the benefits of attending, venue location and parking, through the directions for travel, to guidance for sign-in, and what to expect at the event itself.
The exchange of information should be simple, too. How many of us have started a registration form for an event, only to give up on page six of 15 because the process is taking too long or because the ‘mandatory’ information they ask for is too personal or just not necessary?
And how many of us have, in the past, received events comms that are
A) contradictory to what you’ve heard before, or
B) just plain irrelevant?
And this is even before we get to the event itself. Pre-registration and onsite check-in should link together and provide a frictionless process. Whether you’re exhibiting or visiting, the last thing you need in your busy schedule is a long wait to check in – valuable time lost to queuing for your badge or setting up late.
These time-consuming actions can end up driving away prospective attendees, customers and sponsors.