Empowering the next generation of managers, through the power of technology
Creating standout for Piper as a HR innovator
Piper believes that managers should be supported to be the best they can be. By doing so, the brand’s belief is that teams will be more productive and happier. Not only that, but ultimately it will also help businesses to retain employees.
Piper emerged on the scene as an innovative platform; helping line managers improve their interactions with their reports. Real-time data is used to assess and analyse the effectiveness of these conversations. Meanwhile, dedicated training modules are designed to build leadership skills.
Dwarfed by established players on the HR scene, Piper needed to create standout and differentiation fast. They required a B2B tech PR agency partner with all the speed, agility, energy, and creativity it takes to support a fast-scaling tech start-up.
Enter Fox Agency.
We developed narrative to position Piper as disruptors in people management; dispelling the myth that line management is an add-on to an employee’s day job. Instead, Piper sees it as a role in itself.
We worked in an agile and dynamic way to identify trends and develop thought leadership around this space. When “quiet quitting” burst into the mainstream in mid-2022, we were quick to leverage it; taking the opportunity to talk about the importance of empathetic management. We also extended this by identifying an emerging trend of “quiet constraint”. With our support, both stories gained widespread pick-up across the most influential HR titles – including HR.com and Unleash.
Owning the conversation around key moments such as Stress Awareness Week and Bullying Prevention Week further cemented Piper’s position as an authority in people management; the latter garnering extensive commentary in Digiday Media’s Worklife title.
Over a six-month period, we took Piper from a new player on the scene to achieving 28 opportunities in key business and HR media. In doing so, we helped the brand achieve a reach of 5million+. More importantly, we created the brand platform for growth and planned investment rounds; creating interest and engagement across the media, market, business, and investors.
media opportunities (H1)
% KPI achieved
"From the moment we were onboarded as clients, working with Fox Agency has been an incredibly positive experience. The entire team managing our account are proactive, quick to respond, skilled in their craft, and an absolute pleasure to work with. Additionally, the gains in terms of our media coverage exceeded our expectations."
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