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Launching Caspian

Launching the world’s most powerful Anti-Money Laundering (AML) investigation platform.

The background story

With financial crime on the rise and global financial institutions struggling to stem the tide – the industry is searching for more robust, effective and innovative technologies.

Enter Caspian, the world’s most powerful Anti-Money Laundering (AML) investigation platform.

Developed by a UK-based team comprising neuroscientists, technologists, financial crime experts and data scientists; the Caspian platform uses world-first technology to build a safer world for global financial services firms.

With new investment and huge growth ambitions, Caspian appointed Fox Agency to develop a unique brand, proposition and platform for launch across key global markets.

What did Fox Agency do?

Using expertise and experience gained by launching global fintech platforms and working with one of the world’s leading business consultancies, we set about researching and developing a deep understanding of the global financial crime investigation market context and the intricacies of the Caspian platform and technology.

Through our proven positioning and brand development process, we developed a brand proposition built around ‘The Whole Truth’ and a visual identity that fosters trust, confidence and credibility amongst our target audiences – C-suite execs within global financial institutions.

Next, we scoped, designed, developed and launched the Caspian website – a global brand presence, a destination for lead-generation activity and a hub for expert financial industry content and resources.

What happened?

Since launching in 2019, the Caspian brand and platform has gone from strength to strength, achieving coverage in global financial crime industry media, appearing at worldwide industry events and expanding relationships with global Tier 1 financial institutions.

Building on the strength of the visual identity and ‘The Whole Truth’ brand proposition, Caspian looks set to deliver exceptional growth across 2020 and beyond!