The background story
Alcatel-Lucent Enterprise (ALE) is a huge name in communications. They build fully autonomous networks, vast cloud communication platforms and real life IoT solutions, connecting governments, transport, energy, utilities, healthcare, education and businesses.
They appointed Fox Agency in 2020 as their global B2B tech digital, content, and social media agency, and set us three main goals: increase brand awareness, achieve greater engagement, and generate more leads.
They were already a global tech giant in networking and cloud communications. We help them reach, connect and engage with a global audience.
What does Fox Agency do?
We started by looking at the individual sectors and personas ALE wanted to target. By arming ourselves with this insight, we can better tailor our approach to ensure we drive interest in all the right areas.
From there, we create and deliver an ongoing program of integrated brand and demand campaigns. These are built around each vertical market, helping us to promote ALE’s entire solution and product portfolio in a way that is directly-relevant to their target audience.
On social media, our approach covers LinkedIn, Twitter, Facebook, Instagram and YouTube, extending out to programatic, digital display and search. We create content for a global audience across multiple languages, targeting the corporate and vertical markets.
We devise and deliver a bespoke social media strategy and content calendar, including full community management, paid promotion, social listening, influencer engagement and a complete suite of analytics.
But it doesn’t stop there.
We also use our PR team to support our activities, ensuring the right people are talking about ALE’s offering – ensuring the global communications giant is now being talked about on the world stage.
Results have grown year on year ever since our work began. Since 2019, Fox Agency has increased reach by 140+ million people (400%) across our focus geographical and vertical markets.
Engagement has gone through the roof too! Our work has seen an increase in shares, comments and likes on social channels to over 10+ million in just three years, whilst ALE’s social following has grown exponentially over the same period.
But driving real commercial outcomes is what really floats our boat… in 2021 alone, our activity across social and digital channels saw us exceed lead generation targets by 500%.
Digital PR is paying dividends too. with ALE appearing in 1,000+ features across global tech, communications, business, and vertical media.
The company that connects everything and everyone is now being talked about on the world stage – all thanks to our strategy, skills, creativity, and B2B tech digital marketing expertise.
Get in touch today to discuss all things brand + demand generation for your world-leading B2B tech brand.