Anything but business-as-blah-blah-blah.
Unified-communications-as-a-service called for anything but business-as-usual. So grey was out, colour was definitely in, and we set about developing a campaign to cut through the noise, connect with decision makers, and communicate the potential of DAC. We ditched the ‘stock library’ business environment, and created our own alternative reality – vibrant, 3D spaces brought to life through photography, video, and animation.
Launching in five different languages and 10 countries (France, Germany, UK, USA, Spain, Italy, Luxembourg, Belgium, Netherlands, Singapore) the campaign called for an infinitely versatile set of assets – so we could address the specific needs of different audiences and vertical markets, while delivering a consistent brand message across every touch point, including digital display, social, global PR, and events.