Unleashing the Power of the Possible
Fueling brand and demand in the US market.
The challenge
With a $900million business comprising 5,000+ consultants in Europe, the US market presents the next big opportunity for business and technology consultancy, BearingPoint.
With ambitious growth targets but limited US market awareness and untapped demand generation potential, BearingPoint required a proven B2B marketing partner who understood their business and had the expertise to create opportunity and accelerate growth across brand and demand.
Our solution
Through a robust discovery and strategy process involving key stakeholders from across the US business; combined with market, competitor, media, and digital analysis, we defined a clear proposition, ICPs, customer journeys, go-to-market, and communications plan – focused on raising brand awareness and driving demand across key industry verticals.
Built around a campaign theme ‘the power of the possible’ we sought to communicate BearingPoint’s unique position in the market – the energy of a start-up, and the expertise of enterprise – combining people with a world of unique experience, together with market leading technology, and a laser-focus on realizing business value.
Through a strategic program spanning PR and Media Relations, Content & Campaign Assets, Landing Pages, CRO, Email, and Organic Social, early results are impressive – and the perfect platform for accelerated growth in the US market.
The outcomes
Built around a big, unifying campaign theme – The Power of the Possible presents the ideal platform to build awareness and demand around BearingPoint’s market proposition.
Building out content, thought leadership, and opinion around key themes and topics including; US manufacturing remaining competitive, the risk of not keeping pace with technology advancements, jobs of the future, and capitalizing on local-to-local opportunity; we built a program to reach, engage, connect, and capture demand at every opportunity.
Results from the first 4 months of activity include over 630 coverage in top-tier media – representing an 800% YoY uplift, over 66,000 campaign interactions across digital and social channels, including driving 35,000 visitors to campaign landing pages; resulting in over 100 leads – plus, reconnecting and reengaging with lapsed contacts and existing customers.
634
pieces of PR coverage
800
%
YoY uplift
66
k
interactions
100
+
leads