The background story
As part of the Hexagon AB Group, Leica Geosystems has been pioneering global measurement technologies for over 200 years. With annual revenues of €4 billion and over 21,000 employees worldwide, Leica is the global leader in surveying technologies and geomatics solutions.
The global construction industry is changing rapidly, with digital connectivity becoming more prevalent, the transition towards a fully-autonomous future is more real than ever. Leica aims to be at the forefront of this industry transformation.
What did Fox Agency do?
Working closely with the Senior Leadership Team at Leica Geosystems Machine Control Division, Fox Agency created a bespoke virtual world to help bring the future of construction sites to life.
Using specialist 3D modelling, we created visualisations to showcase the complete connectivity and fully autonomous future for the global construction industry – highlighting the role of Leica intelligent solutions and product innovations in realising this future.
What happened?
The final 3D visualisations, narrative, and presentation have been used to communicate Leica’s business focus and growth-strategy to its global sales, operations, and marketing teams – helping create a shared vision for the future of the industry and reinforcing Leica’s position at the forefront of product innovation. Global sales teams are now fully-equipped with the proposition, narrative, and resources required to sell Leica solutions in their respective markets.
