The background story
TMD Friction manufactures original equipment (OE) brake pads for marques including BMW, Aston Martin, Audi and Porsche.
Already a global giant in automotive friction, it was acquired by the Japanese-owned Nisshinbo Corporation and the new owners required a significant, new corporate message and creative platform to create a huge impression at Automechanika Frankfurt – the world’s largest automotive trade show.
What did Fox Agency do?
Our job was to make TMD Friction look the very best in class at the most important automotive trade show on the planet.
Cue a big, bold brand message and visual approach. One that reflected TMD’s global presence and superiority in automotive brake friction for its world-leading brands, Textar, Don, Mintex and Pagid.
‘THIS IS OUR WORLD’ became the new corporate proposition.
We created a platform for TMD’s presence at the show and a consistent approach to communicating TMD’s core strengths – quality, innovation, passion and partnerships.
Unveiled at Automechanika Frankfurt, the new corporate brand proposition was declared an unstoppable success.
The striking event stand and associated communications captured the attention of corporate VIPs, global distributor customers, strategic partners and TMD representatives from around the world.
It’s also enabled TMD’s global sales teams to confidently shout about the brand – the back story, market-leading innovation and outstanding product quality that has accelerated TMD Friction to the heights of the global automotive industry.
For stand-out strategy and successful integrated campaigns for your brand, talk to Fox Agency.