Creating opportunity: Be the Boss of AI
A pan-European awareness campaign with attitude.
The challenge
It’s happening now: Generative AI is already transforming operations and creating new opportunities for organisations around the world. The possibilities are endless – from reinventing processes and business models, to enabling greater customer engagement and building better, more valuable relationships than ever before.
But where to start?
And who to trust to define and execute a robust Gen AI strategy?
These are two big questions facing global enterprises. Luckily, BearingPoint brings all the required consultancy expertise, industry knowledge, and Gen AI products and solutions to help global businesses Be the Boss of AI.
Our solution
A pan-European campaign with a big, bold message – positioning BearingPoint as the enabler of enterprise businesses across a world of industries taking advantage of the big AI opportunity.
Targeting defined audience personas, within 8 segmented industry verticals across 10 European countries, we sought to drive awareness and engagement of BearingPoint’s deep generative AI experience and know-how, industry-leading consultancy expertise, and extensive portfolio of AI products and solutions.
With an initial focus on awareness-level activity – introducing BearingPoint as genuine contenders in this fast-growing space – the campaign evolves to drive engagement, create demand, and capture leads and opportunity for BearingPoint partners and consultants across key European markets.
The outcomes
Through a combination of video advertising, programmatic digital display, organic and paid social, email campaigns, direct partner communications, and optimised localised campaign landing pages, we reached and connected with priority target audiences on a scale previously unseen – driving video views, campaign content engagement, and web traffic – capturing MQLs and opportunities with Enterprise accounts across our target industry verticals.
7
m
impressions
1.25
m
video views
250
%
campaign KPIs
10
countries