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Robert Glass discusses with ClientSide the value of finding the right agency for the job
Robert Glass discusses the right way to find the right agency for a marketing campaign drawing from decades of industry experience.
Julia Dettler-Bates on ClientSide discusses why agencies need to be transparent
Julia Dettler-Bates discusses why she loves working with transparent agencies, her current role at Fellowes, and how the company is rebranding.
Fox, Marketing, Recruitment
A new job in the new normal at the virtual Fox Agency
Fox Agency's new Digital Strategist Jennifer Brennan talks starting her new job in the new normal and virtually joining Fox Agency.
Agencies, B2B Marketing
R2D2, AI and your universe: Why ‘thinking human’ will deliver greater results with marketing automation
In our world, we work towards a perfect combination (integration) of brand, awareness, content and lead-gen focused activity. Usually, this involves some degree of marketing automation – capturing and then nurturing leads through to opportunity and conversion. However, as powerful, and magical, as marketing automation can be, here are four big and important lessons that we’ve learnt along the way.