global B2B tech brands
Fox Agency is an integrated marketing agency for global b2b tech brands on a mission. We use creativity to get people excited about your proposition. And we channel the good vibes into engagement, conversations, and demand – by every method known to smart-ass marketeers (or AI).
We call this creating opportunity.
Brand led demand
Yes, we’re a B2B tech marketing agency. So yes, we’re techy. But first and foremost we’re in the ideas business. Everything we do – strategy, coding, copywriting, design, animation, whatever – is about what you could do differently to get thought about, talked about, and more wanted. This is brand led demand. And if you’re thinking “what the hell does that even mean?” we need to talk.
What kind of B2B tech marketing are we talking about?
Today’s unicorn, tomorrow’s Napster; Life comes at you fast. We’re all over Fintech, Industry 4.0, SaaS, Cloud & cyber security, IoT & Telco, Web 3.0, Consultancy & Transformation, and a whole load more – always global, always B2B, always tech. When it comes to your flavour of B2B tech we definitely know less than you, but probably more than most.
We bring you solutions
Whether you’re in full-on growth mode, repositioning your brand, entering new markets, launching a new proposition, or evolving your model with the ecosystem – we have the experience that says ‘we get the world that global b2b tech brands live in’. And we’ll come at your challenge from a solutions POV: with the right mix of strategy, creativity, and through-the-funnel execution to deliver the kind of results you (and your investors) are looking for.
But what do we actually do?
Getting basic for a moment, our expertise includes: digital marketing, global PR, creative, content, motion and video, events, strategy, and consultancy. We have teams of specialists delivering these services. They are all in-house. And they usually deliver campaigns together (aka they’re integrated). But if you’d prefer to buy just one service on its own, who are we to argue?
‘Boring’ isn’t an option
Let’s be honest, b2b tech marketing has a bit of a bad rep. But as far as we understand it, business customers are still normal humans. And in their scrolling world, your brand has nano-seconds to cut-through and connect. In simple terms, bland-ness ain’t gonna do it for you. And as an agency, it’s our job to create interesting ideas that stir the emotions and hit the metrics.