THE STORY
Unlocking the value of trust
With every digital interaction, we are sharing personal information and giving consent to how that data can be used. Cassie is a pioneer of consent and preference management, helping global businesses achieve their ambitious growth plans through the smart and compliant use of data and the evolving demands of their customers.
With challenges from big players in the sector, and a new generation of consent-savvy customers making brand trust more imperative than ever, Cassie was looking for a re-brand that could deliver market standout. But how could Cassie unlock the value of customer trust while accelerating business growth for their clients?
Enter Fox Agency.
THE SOLUTION
Respect builds
Through an in-depth discovery and strategy process, we were able to identify a revolutionary brand position for Cassie to own – standing for a better relationship with data and customers to enable new pathways towards achieving business goals. And it would all begin with respect.
Respect is the foundation of consent. It builds trust and positive outcomes, and meets the expectations of today’s customers. The idea allowed Cassie to shout from the rooftops: “Stop seeing customer data as a compliance challenge, and embrace it as adding value.”
With this bold new positioning, we concepted a brand identity and messaging that brought to life the power of respect, supported by a comprehensive new set of design and tone of voice guidelines. The brand was launched through a new global website, video content, digital activation, organic and paid social and ongoing demand gen activity. This was just the start of what respect could build.
“We couldn’t be happier with the new-look brand and website. The ‘Respect builds’ positioning gives us an exciting platform to achieve our growth targets.”Head of Marketing, Cassie
HOW WE DID IT
Our relationship with data is changing. Our strategy was to position Cassie as helping businesses be on the right side of the future – enabling them to achieve their goals while meeting evolving customer expectations. Our strategy paid off with a brand concept, identity and launch that achieved positive analytics and a platform for accelerated growth.
- Brand strategy and market discovery
- Concept creation
- Identity and TOV guidelines
- Website design and build
- Video scripting, art direction and motion graphics
- Content creation
- Organic and paid search
