Berlitz is the world’s largest B2B language learning provider, celebrating its 140th anniversary in 2018.
Operating from over 550 locations across 70 different countries, its instructors help businesspeople learn a new language using the proven ‘Berlitz method’.
Following a competitive pitch involving agencies from the US, Europe, and South America, Fox Agency was appointed to reinforce and reposition the Berlitz brand – including, redefining ‘The Berlitz Method’ proposition and relaunching the market-leading online learning platform, Berlitz Virtual Learning Centre (BVLC) – to support sales activity across key global markets.
What did Fox Agency do?
Firstly, we redefined the messaging and creative approach for Berlitz’ renowned approach to learning – ‘The Berlitz Method’. We then set about transforming communications for its online learning proposition – The Berlitz Virtual Learning Centre (BVLC).
Fox Agency was also appointed to create and activate global campaigns to support seasonal activity in key local geographical markets.
We created a suite of brand communications and collateral, sales support, content strategy, and content creation to equip Berlitz sales teams with the tools and resources required to convey a more engaging story to global B2B customers.
What happened?
Our ‘redefined’ proposition, messaging and visual concept provides a platform for success in the fast-growing world of EdTech and online learning. With the global market expected to grow to $151.78billion by 2026, Berlitz is ideally positioned to maximise the opportunities for growth – backed by a clearly defined brand proposition and globally recognised ‘Berlitz Method’ approach to learning.
Marco Costa, then Global Marketing Director at Berlitz said:
“We love working with Fox Agency – a team that clearly has proven integrated B2B marketing skills and experience. Berlitz is a highly recognisable brand in the languages space, and we needed to ensure that our agency would be pro-active at producing innovative campaigns that will lead to great results”.
