Five minutes with Amanda Holmes
Meet our Lead Consultant in SaaS and Transformation – Amanda Holmes.
Amanda Holmes had been working as an Account Director at Fox Agency for two years, but when a new role came calling, it was too good an opportunity to pass up. We caught up with Amanda to see how she’s settling into her new role, and find out what excites her about the future of SaaS.
Please tell us about your new role and what it involves?
I have been an Account Director at Fox Agency for about two years, but I’m thrilled to move into this new role as Lead Consultant for SaaS & Transformation.
As Lead Consultant, I am responsible for leading the SaaS & Transformation clients at the agency, particularly through onboarding, discovery, strategy and conceptual phases. Consulting with clients within the verticals to solve business problems and provide strategic recommendations.
It’s also about ensuring that the SaaS & Transformation verticals are driving growth for the agency, directing vertical-focused go-to-market plans and new business efforts. I’ll also be managing longer term business unit planning, including our resource, capabilities, and service offering.
What excited you most about this role?
Lead Consultant is not a typical role at agencies, but it’s a fantastic opportunity to concentrate my experience in B2B tech and immerse myself fully in focused verticals.
I’m excited to take that knowledge to create opportunities and growth for our clients, and for Fox Agency.
Tell us about your experience in the SaaS & Transformation industries?
I’ve worked with a number of SaaS clients – from SMEs like Beyond Now and Cassie, to large enterprises such as SS&C Blue Prism. Working on everything from demand generation and global integrated campaigns, to full brand creation and launches. I’ve also worked with technology consultancies, focused on delivering business transformation for their clients, such as BearingPoint, Arcwide, and Hitachi Solutions.
There’s an interesting overlap between the two verticals, in that they both need to focus on long-term customer value. It’s not about selling a single product and moving on. SaaS companies need to build relationships to gain reoccurring subscriptions and revenue. Delivering business transformation isn’t done in a single workshop or platform integration, it requires an ongoing relationship between consultants and client.
What will this new role mean for clients?
At Fox Agency, we already have a niche offering and expertise in B2B tech – but ‘tech’ is still a pretty wide remit. By focusing on the specific verticals, it gives clients a partner who’s able to advise on opportunities, go-to-market strategies, and understand the reality of their industry.
What has been your biggest professional achievement to date?
I could recount the rebrands I’m most proud of, the clients I’ve helped launch, or the most successful demand gen campaigns, but really, it’s the relationships I’ve built along the way that I’m most proud of. Building relationships with clients to deliver the best possible work, solving their problems, and gaining immense knowledge from talented colleagues along the way.
What do you love most about working at Fox Agency?
I joined Fox Agency during the height of Covid-19; they had fully embraced the world of remote working and luckily for me, opened their recruitment beyond the office radius. It was a weird time to start a new role, but the culture of the agency permeated through the chats and GIFs shared on Teams. Even with the growth of the agency since I’ve joined, that culture has carried through. Everyone is so talented, and the quality of work is impressive, but they’re also just lovely people. It’s the best of both worlds.
Finally, tell us something interesting about yourself?
I’m not sure if this is particularly interesting, but I’ve always really loved choir and musical theatre. When I was much younger, I performed at Disney World and the Lincoln Center in New York.