Welcome to ClientSide
Where global B2B marketeers come to share the challenges, changes, and unchanging truths of delivering growth for world-leading B2B tech brands.
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Podcast
Fuelling the customer experience with an entrepreneurial mindset
Miguel Avalos, EMEA Group Head of Marketing for Commerce and Vertical progams Google
On this week’s ClientSide, Nathan Anibaba is joined by Miguel Avalos, the EMEA Group Head of B2B marketing for commerce and vertical programmes at Google. They discuss how incorporating business strategy with marketing plays a critical role in building a successful business.
Webinar
Creating business value from digital ecosystems
Recorded: 25 November 2021
Our industry experts will be discussing what ecosystems are, how to differentiate this model from strategic supply networks and why businesses are increasingly choosing this method to run their business.
Report
Business Change
06th August 2021
Industry insight and expertise from six thought leaders in B2B tech marketing brought together to encourage and inspire your work in the B2B space.
Podcasts
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Episode 43
Transformational change in an era of uncertainty
Jamie Cleghorn - Partner Bain & Company
On this week’s ClientSide Nathan Anibaba is joined by Jamie Cleghorn, a partner at Bain & Company, leading Bain’s B2B commercials excellence practices in the Americas. They discuss how team psychology is intrinsically linked to a company’s strategy and growth, even in an era of uncertainty.
Episode 42
Customer trust and employee awareness: the cornerstones of cybersecurity
Johan Dreyer - Field CTO Mimecast
On this week’s ClientSide Nathan Anibaba is joined by Johan Dreyer, Mimecast’s EMEA field CTO. They discuss the cost, yet necessity, of customer trust in cybersecurity, and how employee culture is another crucial aspect of this success.
Episode 41
The changing landscape of cybersecurity
Baldeep Dogra, Director of Product Marketing Blackberry
This week on Clientside Nathan Anibaba is joined by Baldeep Dogra, Blackberry’s Director of Product Marketing at Blackberry, to discuss the importance of cybersecurity, its changing landscape and how tech companies mitigate its potential risk.
Webinars
Recorded: 18 August 2021
Cyber security after a global pandemic
Our industry experts discussed all things cyber security including; today's threats, your risk profile, responding to an attack and the future of cyber security.
Recorded: 30th March 2021
The Golden Age of IoT: business applications of IoT that are changing the world
Our industry experts are talking changes, challenges, and opportunities in enterprise IoT. Watch the webinar to find out more.
Recorded: 9th December 2020
Will B2B sales ever be the same again?
The world of B2B sales is changing, watch our webinar and discover how to keep your business ahead of the game.