Welcome to ClientSide
Where global B2B marketeers come to share the challenges, changes, and unchanging truths of delivering growth for world-leading B2B tech brands.
Episode 23
Does your tech business think with a business mindset?
Julie Short - Research Analyst
Helping tech companies think from a business perspective and creating a unique offering for their clients is the advice from research analyst Julie Short.
Episode 22
Toe to toe competitive marketing, legal intervention, and jail; the memoirs of a telecom marketeer
David Smith - International Telecoms Marketing Director Manx Telecom
David Smith, International Telecoms Marketing Director looks back on his global career and how the mobile telecoms industry has changed.
Episode 21
Is your marketing strategy under the influence?
Lena Young - Director of Communications Klear
Director of Communications at Klear, Lena Young discusses the value of influencer marketing, data-driven decisions, and creativity.
Episode 20
Entrepreneurial addict with no plans to kick the habit
Geoff Phillips - Founder Canvas Marketing
Award-winning marketer Geoff Phillips admits to being hooked on the drug of entrepreneurship, disrupting traditional business models with his marketing methods, and confronting agency relationships with the three F’s.
Episode 19
Be honest, be yourself and success will follow
Joanne White - Head of Global Marketing Teacherly
Joanne White, Head of Global Marketing at Teacherly, discusses the psychological aspects of marketing and being true to yourself and your beliefs in the industry.
Episode 18
Prayers, Stayers, and Players… pick your squad
Andrew Grill - Practical Futurist The Practical Futurist
Enlightening an audience blindsided by the tech which surrounds them. Acclaimed Practical Futurist and keynote speaker Andrew Grill discusses the imminent future trends to hit our businesses and unpacks the idea of digital curiosity.
Episode 17
Fighting financial crime with a brave agency sidekick
Ryan Morrison - Chief Operating Officer TruNarrative
TruNarrative COO, Ryan Morrison explores what it takes to be a B2B FinTech solutions superhero, discusses how a deadly virus has influenced a digital transformation in market behaviour, and explains his company’s mission to make safe commerce simple.
Episode 16
Why you should blend your left-brain side with your right-brain side
Chris Peat - Global Senior Manager, Digital Marketing BearingPoint
We’re talking combining the technical and the creative with BearingPoint’s Global Head of Digital Marketing, Chris Peat. Chris discusses B2B technology trends, how digital marketing has changed in light of the pandemic, and how businesses should level up their thought leadership.
Episode 15
Sun, sand, and IoT
Amy Garcia - Marketing Director Pod Group
With a background in global tech PR, Amy Garcia took the plunge to start her own agency in the Spanish sun. She chats with us about her experience working with different cultures and marketing IoT with Pod Group.
Episode 14
How to market marketing to those of little faith
Adrian Lambert - Marketing Director Blackbird
Blackbird’s Marketing Director, Adrian Lambert, admits to falling into marketing but has since built an impressive portfolio within the industry. Adrian chats with us about marketing quick wins and long game strategic marketing, appeasing marketing cynics whilst generating leads to prove his success.
Episode 13
Live and Let KPI
Tim Bond - Head of Insight DMA
He already sounds like a secret agent but when Head of Insight at the DMA, Tim Bond, talks data, analytics, and insights he really wouldn’t sound out of place in our majesty’s secret service.
Episode 12
That awkward moment when you realise you love FinTech
Abbie Daniels - Head of Communications for EMEA TransferWise
Having always dreamed of a PR role in a luxury brand, Head of Communications for EMEA TransferWise, Abbie Daniels, entered the FinTech world with some resistance. She chats with us about how her opinion was transformed.
Episode 11
Suspect emails, bad actors, and the AI that saves the day
Laura Brooks - PR Manager Tessian
Alerting the media and therefore the public to the increased risk of phishing scams during the pandemic is high on Tessian’s PR Manager, Laura Brooks’ agenda. She chats with us about the kinds of fraud risks Tessian is protecting customers against, how AI is enabling this, and how sensitive marketing, with agency assistance, prevents the accusation of ambulance chasing.
Episode 10
From sketch to shelf in pharma and healthcare
Rich Quelch - Global Head of Marketing Origin Pharma Packaging
Getting behind a digital-first marketing strategy has never been more imperative, according to Global Head of Marketing for Origin Pharma, Richard Quelch. Richard discusses creating an all-under-one-roof solution for the healthcare and pharma industry.
Episode 9
‘If you’re not being helpful, then shut up.’
Nick Morris - Global Director of PR and Communications Nexthink
Nick Morris, Global Director of PR and Communications at Nexthink chats with us about employee digital experience and building a brand by beginning with the problem. He discusses how on earth to react to the evolving landscape of Covid-19, plus his pet peeves when it comes to agencies.
Episode 8
From engineer to marketeer
James McCarthy - Chief Marketing Officer Exonar
After beginning his career in engineering, the millennium saw James McCarthy go on to work for tech brands such as Vodaphone and Microsoft. Now the CMO of Exonar, James chats with us about the digital data revolution, the importance of a strong brand proposition, and why CMOs need to be in the boardroom.
Episode 7
Taking the fear out of FinTech
Sam Oakley - Head of Marketing Bud - Beyond open banking
The FinTech world is becoming more and more diverse. Sam Oakley, Head of Marketing at Bud Beyond Open Banking, chats with us about this changing landscape and details how Bud aims to make FinTech friendly, human-centric, and a lot less scary.
Episode 6
The crystal clear need for business transparency
Julia Dettler-Bates - European Marketing Communications Manager Fellowes Brands
We’re talking rebrands, colleagues of the future, and transparency in the client-agency relationship with Julia Dettler-Bates, European Marketing Communications Manager at Fellowes.
Episode 5
Marketing alchemy and the composition of success
Robert Glass - Head of Marketing Exel Composites
From attractive client-agency relationships, to pitching, and creating perceived value for your brand, Robert Glass, Head of Marketing at Exel Composites breaks down the composite parts of marketing success.
Episode 4
Finding an agency that brings the whole package
François Martin - Senior Marketing & Communication Manager BOBST
Packed with insight on sustainability and agility in the packaging industry, François Martin, Senior Marketing & Communication Manager at BOBST, chats with us about orchestrating international communication, bringing value proposition to clients, and how agencies need to be flexible and reactive to supply the full package.
Episode 3
B2B marketing and market research; this guest wrote the book
Julia Doheny - President - North America B2B International
Published author on B2B marketing and market research, Julia Doheny shares her expertise in launching a new product successfully, identifying greater revenue potential, and the many other challenges she faces in her role as NA President of B2B International.
Episode 2
A question of cultural competence
Marco Costa - Marketing & Sales Director Curso Ênfase & Prospera Marketing
Marco Costa, Marketing and Sales Director at Curso Ênfase, shares his unique perspective of global B2B marketing and the importance of understanding cultural differences to deliver success. He chats about his EdTech experience, the growth of eLearning, and how for him, culture is king.
Episode 1
From front page to landing page; the digital shift
Jane Nugent - Marketing Director The Marketing Centre
The growth of digital has restructured the UK newspaper industry and Jane shares her experience of the digital shake up. With a wealth of experience in all aspects of the marketing mix, Jane now supports a number of exciting SMEs, driving growth through marketing strategy, brand proposition, and activation.