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A global community of explorers in tech. Be guided by the smartest minds in the tech industry. Experience podcasts, articles, whitepapers and events as we dive deeper into the cutting edge of technology.

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IT & CloudSaaS

XTech podcast ep. 38 – Proof over panic

In this episode of the XTech podcast, Sean Ferguson, Director of Corporate Marketing and Communications at Securonix, joins Debbie Forster MBE to share why credibility is the most valuable currency in cybersecurity marketing. In an industry dominated by large vendors and an ongoing game of buzzword bingo, Sean explains why demonstrating real proof, collaborating with trusted partners, and engaging with practitioners are the true differentiators.

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Organic Social Isn’t Failing – Low-Value Content Is

Organic social media has been declared “dead” many times over the past few years. But the problem isn’t the platforms – it’s the content brands are putting on them. Josh Boot, our Head of Organic Performance, explains why organic social media isn’t failing and how B2B brands can regain attention by prioritising authenticity, usefulness, and genuine human connection.

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Automotive

The new engine of automotive marketing

The automotive industry is shifting rapidly toward software-defined vehicles, AI-powered systems, and connected platforms. Yet many brands still rely on spec sheets and feature lists to explain increasingly complex technology. Our Lead Consultant in Automotive, Jessica Lambert, is exploring why technical storytelling is becoming one of the most valuable skills in automotive marketing and how brands can better communicate the real value behind innovation.

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IT & CloudSaaS

XTech podcast ep. 37 – Beyond the content machine

In this episode of the XTech podcast, Marcos Colón, Director of Content and Brand at Immuta, joins Debbie Forster MBE to reflect on how B2B content is shifting. The challenge is no longer volume. It's knowing what deserves attention and communicating it in a way that reflects operational reality.

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Should PR own AI search visibility in the LLM era?

After attending PRMoment’s GEO Masterclass, Kate O’Donnell, Associate PR Director, explores the growing role PR plays in AI search visibility. As LLMs increasingly influence B2B buying decisions, she highlights why improving GEO requires close collaboration between PR, SEO and digital teams to build stronger authority signals.

SaaS

The State of SaaS report

Growth after the hype - as SaaS marketing resets for 2026, what does it take to win when buyers are tougher than ever?

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Automotive

XTech XTRA podcast ep. 01 – When innovation accelerates, marketing can’t stall

Jessica Lambert, Lead Consultant in Automotive at Fox Agency, has worked across Hyundai, Ford and Jaguar Land Rover. She knows what it takes to navigate the complexity of automotive technology, and how easy it is for that value to get lost in translation. In the first episode of XTech XTRA, Jessica joins Debbie Forster MBE to explore why so many automotive companies struggle to communicate their innovations.

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SaaS

XTech podcast ep. 36 – Risk without the blind spots

In this episode of the XTech podcast, Gaurav Kapoor, Co-Founder and Vice Chairman at MetricStream, joins Debbie Forster MBE to explore how AI is transforming how we approach risk and resilience. Together, they discuss how AI can bring order to overwhelming information and lighten repetitive workloads, helping teams respond confidently when stakes are high.

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FintechSaaS

XTech podcast ep. 35 – Rediscovering the human art of storytelling

In this episode of the XTech podcast, Abs Hassanali, Global Head of PR and Communications at Basware, joins Debbie Forster MBE to talk about why real people and stories must sit at the heart of communications. They explore how Basware uses visual storytelling, human voices and curiosity-driven teams to make tech feel human, and why creativity matters as much as measurement.

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