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In this episode of the XTech podcast, Abs Hassanali, Global Head of PR and Communications at Basware, joins Debbie Forster MBE to talk about why real people and stories must sit at the heart of communications. They explore how Basware uses visual storytelling, human voices and curiosity-driven teams to make tech feel human, and why creativity matters as much as measurement.
AI is transforming how we tell stories, build brands and reach audiences. In this episode of the XTech podcast, Mark Stiltner, Senior Director of Content and Web Marketing at Rapyd, joins Debbie Forster MBE to reveal how AI can amplify human insight, reshape SEO into GEO and open up new frontiers in fintech marketing.
The automotive industry is racing towards AI, autonomy and electrification at breakneck speed. Can safety keep up? In this latest episode of the XTech Podcast, Robert Brown, Global Head of Automotive at BSI Group, shares how manufacturers are working to balance innovation, resilience, and road safety in the era of connected mobility. Listen now for a glimpse of the road ahead.
Accessibility is moving fast - new laws, new standards, new technologies. But John Abbott, Head of Product at Recite Me, warns that chasing compliance scores or relying on automation alone is a dangerous trap. True progress comes from culture: building digital products that remove barriers and empower people.
AI isn't magic, but a tool we control. How we choose to use it makes all the difference. Sylvia Assumpção, Global Marketing Director at The Access Group, joins Debbie Forster MBE in this episode of the XTech podcast to discuss how AI can solve real marketing challenges, from breaking down language barriers to delivering personalised experiences at scale.
With every new hype cycle, the noise gets louder. But Adam Harding, Chief Technologist & Head of OCTO at Softcat, believes the best teams don't chase trends - they build filters. In this episode of the XTech podcast, Adam joins Debbie Forster MBE to explore how Softcat is helping clients move from AI curiosity to AI clarity.
James Hall, Founder & Director of Parallax, believes resilient systems start with clear thinking, structured discovery, and engineering habits that stick. In this episode of the XTech Podcast, he joins Debbie Forster MBE to unpack what secure-by-design really means in practice.
Dennis Perpetua, Global CTO, Digital Workspace Services & Experiences Officer at Kyndryl joins Debbie Forster MBE for a conversation that redefines what future-ready IT should really look like in this episode of the XTech podcast.
Kalyan Kumar, Chief Product Officer at HCLSoftware, joins Debbie Forster MBE to encourage enterprises to focus on orchestrating experiences and unlocking data value in this episode of the XTech podcast.